PGI Welsh Beef asks ‘are you beef body ready?’ in new campaign fronted by Dan Lydiate Read more
HCC celebrates new Welsh Lamb customers in Canada Read more
Training courses are available to sheep and beef farmers across Wales, so producers can rear stock to the highest standards, meet consumer needs and ensure cost efficiency. Read more
Farmers’ views sought on lamb weight classifications Read more
Little Book of meat facts 2017 available here Read more

Welcome to Hybu Cig Cymru Meat Promotion Wales 

Hybu Cig Cymru - Meat Promotion Wales is the body responsible for the development, promotion and marketing of Welsh red meat.

 

We work with all sectors of the red meat industry, from farmers to retailers, to build the industry and develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.

News

Wales looks to capitalise on buoyant German meat trade

As the red meat industry looks forward to 2018, Welsh levy body Hybu Cig Cymru – Meat Promotion Wales (HCC) is at work consolidating recent success for PGI Welsh Lamb in the vital German market.

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Pontardawe Pig Producers Pick up Parliamentary Prize

Cwm Farm Charcuterie, based near Pontardawe in the Swansea Valley, is celebrating gaining recognition from top food industry awards for its outstanding cured meats.

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Bellissimo! Italians enjoy Wales and Welsh Lamb

A group of Italian meat importers experienced a true taste of Wales and PGI Welsh Lamb on a recent trade-mission.

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Sheep numbers in Wales top 10 million but uncertain times lay ahead

Newly-released statistics show that the sheep population in Wales has passed the 10 million mark for the first time since the turn of the century.

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