PGI Welsh Beef is offering junior rugby teams in Wales a chance to win new equipment and a training session with Phil John! Read more
Welsh Lamb is a hit in trendy London restaurant! Read more
High-flying butcher from Mold takes to the skies to investigate the specialist US butchery skills. Read more
Cross-industry group meets to tackle light lamb market. Read more

Welcome to Hybu Cig Cymru Meat Promotion Wales 

Hybu Cig Cymru - Meat Promotion Wales is the body responsible for the development, promotion and marketing of Welsh red meat.


We work with all sectors of the red meat industry, from farmers to retailers, to build the industry and develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.


Awards and Welsh Beef for exceptional citizens

Premium Welsh Beef was served to the cream of the Welsh crop at the St David’s Awards last week (Thursday 23 March).


Stateside mission sees award winning butcher bag steak and snack secrets

One of Wales’ leading young butchers has just flown in from San Francisco after an industry fact finding mission which he hopes will provide the Golden Gateway to exciting new product innovations in north Wales.


The Master Butcher, Matt Baker and the Quality Lamb Maker

TV hosts and celebrity visitors have been heading for the remote hilltop fields of north Wales farms to see how the finest premium PGI Welsh Lamb is produced.


‘Wales can compete with the world on quality’ says retiring HCC Chairman

Wales’s food and drink industry can compete with anyone in the world on the basis of its high quality.

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