Butchers Boast Welsh Lamb and Beef with New Marketing Materials Read more
Welsh Lamb on the Menu for Top V Festival Artists Read more
WIN a hog roast in an innovative new marketing push for pork! Read more
German Food Writers Enjoy Farm to Fork Tour Read more

Welcome to Hybu Cig Cymru Meat Promotion Wales 

Hybu Cig Cymru - Meat Promotion Wales is the body responsible for the development, promotion and marketing of Welsh red meat.


We work with all sectors of the red meat industry, from farmers to retailers, to build the industry and develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.


Welsh Lamb delights Danish diners

Bacon may be the meat people associate with Denmark, but Hybu Cig Cymru – Meat Promotion Wales (HCC) is making the most of opportunities to promote PGI Welsh Lamb to Danish consumers as a food which is increasingly popular in summer barbecues.


CT scanning could help farmers be top of the flocks

Sheep farmers are being encouraged to make use of the latest technology to boost the genetics and profitability of their flocks.


Welsh Lamb on the menu for top V Festival artists

Hybu Cig Cymru – Meat Promotion Wales (HCC) is partnering with celebrated chef Luke Thomas to bring top-quality PGI Welsh Lamb to top artists at this year’s V Festival.


Butchers boast Welsh Lamb and Beef with new marketing materials

Brand new displays of seasonal merchandising can now be seen in butcher’s shops across the country, courtesy of red meat promotion agency, Hybu Cig Cymru – Meat Promotion Wales (HCC).

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