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Welcome to Hybu Cig Cymru Meat Promotion Wales 

Hybu Cig Cymru - Meat Promotion Wales is the body responsible for the development, promotion and marketing of Welsh red meat.


We work with all sectors of the red meat industry, from farmers to retailers, to build the industry and develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.


Next generation of agri entrepreneurs discuss marketing challenges

The future entrepreneurs of Wales’s rural economy gathered in Aberystwyth this week for a forum on how the red meat industry can compete for consumers in the global marketplace.


Lucky local wins the perfect Welsh day as voted by the public

A lucky competition winner has won ‘the perfect Welsh Day’ as part of PGI Welsh Beef’s Slice of Heaven competition.


Take one for the team: Welsh Beef is supporting grassroots rugby

PGI Welsh Beef is supporting grassroots rugby by offering junior teams in Wales the chance to win brand new equipment and a training session with legendary Scarlets prop, Phil John.


Lots of London love for Welsh Beef in speed-dating dinner

With Valentine’s Day looming, top quality chefs have fallen for Welsh Beef since attending an exclusive industry event to promote fine foods in London.

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