New HCC board to set bold vision to navigate challenging times for agriculture Read more
HCC Scholarship 2017 Read more
Meeting the UK consumer’s changing appetite for lamb Read more
HCC launches its 2017 Butchery Battle! Read more
A low input system with minimal labour requirements has proven to be the key to success and survival for Montgomery sheep farmer, Neil Oughton. Read more

Welcome to Hybu Cig Cymru Meat Promotion Wales 

Hybu Cig Cymru - Meat Promotion Wales is the body responsible for the development, promotion and marketing of Welsh red meat.

 

We work with all sectors of the red meat industry, from farmers to retailers, to build the industry and develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.

News

Spring Festival goers hungry for Porc.Wales

A celebration of pigs and pork from Wales staged at the Spring Festival this year included brand new recipes, posters, production and promotional tips and advice, as well as a special cooking demonstration by top London chef, Bryn Williams.

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HCC’s hunt for special scholars to mark association’s anniversary

2017 is a significant year for red meat body, Hybu Cig Cymru – Meat Promotion Wales (HCC) as it celebrates the 20th anniversary of its Scholarship Association.

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Welsh Lamb the talk of the town at top Asian trade show

The finest PGI Welsh Lamb was one of the most talked-about exhibits at HOFEX, Asia’s leading trade show for the food and hospitality industry this month.

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Inefficient calving cycles incur financial losses

By failing to address the issue of long calving intervals, beef farmers in Wales are missing out on over £4,500 per annum for a 40-cow herd.

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