Counting sheep in Denmark with Welsh Lamb Read more
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Hey Swedes, put that drink away and concentrate on your cooking! Read more
Test your strength against the butcher’s brawn at the Show! Read more

Welcome to Hybu Cig Cymru Meat Promotion Wales 

Hybu Cig Cymru - Meat Promotion Wales is the body responsible for the development, promotion and marketing of Welsh red meat.

 

We work with all sectors of the red meat industry, from farmers to retailers, to build the industry and develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.

News

Kirsty Williams to launch new schools resources at Royal Welsh Show

The Welsh Government Cabinet Secretary for Education will help launch a new range of learning materials at the Royal Welsh Show, designed to help children understand how their food gets from farm to fork and how to prepare meat

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Exports crucial to Welsh agriculture’s future, says new HCC chair

In his first speech to the industry as chairman of Hybu Cig Cymru – Meat Promotion Wales (HCC), Kevin Roberts will today hail the success of the Welsh red meat industry in winning new business, but will warn that unfettered access to markets is crucial

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Newly-appointed HCC chair looks forward to challenge

Following his appointment as permanent chairman of HCC, through a public appointments process led by Welsh Government, Kevin Roberts has outlined the crucial role of the red meat levy body.

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Major supermarket boost for Welsh Lamb

On the eve of the largest agricultural show in Europe, politicians and industry figures have welcomed the announcement that a major UK supermarket will be stocking Welsh Lamb at the butchery counters of 72 of its largest stores.

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