Helping Welsh farmers to prepare for a vibrant and sustainable future
The Red Meat Development Programme is a major strategic initiative, funded by the EU and Welsh Government. It consists of three projects - focusing on animal health, genetics and meat quality - to ensure that sheep and beef farming in Wales meets the needs of future consumers, and will be profitable and sustainable for years to come.
Whether you’re a retailer, butcher or teacher, or work in food distribution, we have resources to assist industry professionals
Hybu Cig Cymru – Meat Promotion Wales is the body responsible for the development, promotion and marketing of Welsh red meat.
We work with all sectors of the red meat industry, from farmers to retailers, to build the industry and develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.