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Welcome to Hybu Cig Cymru Meat Promotion Wales 

Hybu Cig Cymru - Meat Promotion Wales (HCC) is the organisation responsible for the development, promotion and marketing of Welsh red meat. We work with all sectors of the Welsh red meat industry - from the farmers through to the retailers, to develop the industry itself as well as develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.

News

A perfect match as Welsh Lamb teams up with Festival No.6

What do TV and film star Steve Coogan, chart-topping musician James Morrison and best selling author Irvine Welsh have in common with Welsh Lamb?

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HCC launches billboard backing in major marketing move

The message of the great taste of Welsh Lamb will be seen large, loud and clear at 77 venues in 14 days across Wales and England after HCC launched a whistle-stop mobile billboard campaign to back Welsh farmers during British Lamb Week.

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HCC supports British Lamb Week

A number of promotional activities have been planned by Welsh red meat agency, Hybu Cig Cymru – Meat Promotion Wales (HCC) to coincide with British Lamb Week.

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New Welsh Lamb TV advert to reach millions of viewers

A brand new advertisement to promote Welsh Lamb will appear on television screens across the country next week.

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