Watch our video from Anuga, the world's largest food fair held in Cologne, Germany! Read more
Visit our stand at the Royal Welsh Winter Fair this year! Read more
HCC is seeking industry views on the shelf life of Welsh Lamb. To complete the survey, click here. Read more

Welcome to Hybu Cig Cymru Meat Promotion Wales 

Hybu Cig Cymru - Meat Promotion Wales (HCC) is the organisation responsible for the development, promotion and marketing of Welsh red meat. We work with all sectors of the Welsh red meat industry - from the farmers through to the retailers, to develop the industry itself as well as develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.


Top line-up of Master-full events on HCC’s Winter Fair stand

Master chefs, master butchers and masterful cookery presentations headline a set of showpiece rolling demonstrations by HCC’s handpicked team at next week’s Royal Welsh Winter Fair.


Player pleases judges with double Smithfield Award

Martin Player, HCC’s Butcher’s Club member based in Cardiff, has won both HCC sponsored Best Welsh Lamb product and Best Welsh Beef product at the prestigious Q Guild Smithfield Awards.


Teamwork Key but Fair Play Rules - HCC Chairman

HCC is all about teamwork - but for it to succeed, everyone in the team has to play their part to the utmost and it was vital supermarkets played a full part in stocking and promoting PGI branded Welsh Lamb products - Chairman Dai Davies


HCC Conference Told Global Market Key to Profitable Farm Businesses

Uncontrollable global forces ensured lamb prices endured a worrying roller coaster ride throughout 2015 - Prys Morgan

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