Little Book of meat facts 2017 available here Read more
Lamb exports soar, but HCC Chair sounds warning on EU trade Read more
New Welsh Lamb marketing materials arrive at butchers across Wales ahead of Love Lamb Week Read more
Counting sheep in Denmark with Welsh Lamb Read more

Welcome to Hybu Cig Cymru Meat Promotion Wales 

Hybu Cig Cymru - Meat Promotion Wales is the body responsible for the development, promotion and marketing of Welsh red meat.


We work with all sectors of the red meat industry, from farmers to retailers, to build the industry and develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.


Welsh farmer given chance to join top flock experts

Hybu Cig Cymru – Meat Promotion Wales (HCC) is offering sponsorship for a sheep farmer from Wales to attend the biennial Sheep Breeders Round Table conference in Nottingham between 17-19 November.


HCC appoints new Industry Development and Relations Manager

Hybu Cig Cymru – Meat Promotion Wales (HCC) has appointed John Richards as the new head of its Industry Development team.


Lamb Cam brings Danish butchers to the heart of Wales

This past summer saw the immensely popular Lamb Cam being launched in Denmark.


Super star chefs show Welsh Lamb some love

Some of the UK’s leading chefs have been championing under-appreciated cuts of Welsh Lamb at high profile events and festivals across the UK to mark ‘Love Lamb Week’

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