PGI Welsh Beef asks ‘are you beef body ready?’ in new campaign fronted by Dan Lydiate Read more
Training courses are available to sheep and beef farmers across Wales, so producers can rear stock to the highest standards, meet consumer needs and ensure cost efficiency. Read more
Hybu Cig Cymru – Meat Promotion Wales is to be awarded £1.5 million to focus on exports as announced by Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths AM. Read more
Farmers’ views sought on lamb weight classifications Read more
Little Book of meat facts 2017 available here Read more
Lamb exports soar, but HCC Chair sounds warning on EU trade Read more

Welcome to Hybu Cig Cymru Meat Promotion Wales 

Hybu Cig Cymru - Meat Promotion Wales is the body responsible for the development, promotion and marketing of Welsh red meat.

 

We work with all sectors of the red meat industry, from farmers to retailers, to build the industry and develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.

News

Inspiration for every occasion with new recipe generator

Lamb lovers need not make a meal out of tea-time decisions with Hybu Cig Cymru – Meat Promotion Wales (HCC)’s new recipe generator, an easy to use online recipe tool designed to revolutionise how consumers choose to cook Welsh Lamb.

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All Welsh Christmas Dinner and social media sensation Chris Roberts will star at Winter Fair

Hybu Cig Cymru – Meat Promotion Wales (HCC) will host two exciting events as part of its activities at the forthcoming Royal Welsh Winter Fair in Builth Wells, to highlight the opportunities for Welsh red meat in the domestic market.

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Welsh butchers top of the chops in industry awards

Artisan butchers from different parts of Wales went head to head this month for the title of Welsh Butcher Shop of the Year, at a UK-wide award ceremony hosted by Meat Trades Journal and sponsored by Hybu Cig Cymru – Meat Promotion Wales (HCC).

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Balanced message needed on red meat and health, say independent experts

The positive health benefits of consuming lean red meat should be more widely-known in order to ensure an informed public debate; that was the message presented by leading experts at the Hybu Cig Cymru – Meat Promotion Wales (HCC) Annual Conference held i

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