Counting sheep in Denmark with Welsh Lamb Read more
Little Book of meat facts 2017 available here Read more
Top chefs to inspire consumers with new ideas for Welsh Lamb and Beef Read more
Hey Swedes, put that drink away and concentrate on your cooking! Read more
Test your strength against the butcher’s brawn at the Show! Read more

Welcome to Hybu Cig Cymru Meat Promotion Wales 

Hybu Cig Cymru - Meat Promotion Wales is the body responsible for the development, promotion and marketing of Welsh red meat.


We work with all sectors of the red meat industry, from farmers to retailers, to build the industry and develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.


HCC Scholars put mid Wales on the map

As red meat agency Hybu Cig Cymru – Meat Promotion Wales (HCC) celebrates the 20th anniversary of its Scholarship Association, two young and ambitious individuals from mid Wales will be flying high as the lucky recipients of the HCC Scholarship this year.


Llamb’s Day marks start of Welsh Lamb summer campaign

As the Royal Welsh Show comes to an end, the Welsh Lamb industry looks forward to kick-starting its summer promotional campaign.


Kirsty Williams to launch new schools resources at Royal Welsh Show

The Welsh Government Cabinet Secretary for Education will help launch a new range of learning materials at the Royal Welsh Show, designed to help children understand how their food gets from farm to fork and how to prepare meat


Exports crucial to Welsh agriculture’s future, says new HCC chair

In his first speech to the industry as chairman of Hybu Cig Cymru – Meat Promotion Wales (HCC), Kevin Roberts will today hail the success of the Welsh red meat industry in winning new business, but will warn that unfettered access to markets is crucial

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