HCC will stand up for PGI Welsh Lamb at leading Welsh comedy festival Read more
HCC's 2016 Scholarships Now Open Read more
Let us know what you think of our annual publication 'Bulletin'. Take our short survey here Read more
Top quality chefs from Hong Kong experience farm to fork tour of Wales & Welsh Lamb. Read more

Welcome to Hybu Cig Cymru Meat Promotion Wales 

Hybu Cig Cymru - Meat Promotion Wales is the body responsible for the development, promotion and marketing of Welsh red meat.


We work with all sectors of the red meat industry, from farmers to retailers, to build the industry and develop profitable markets for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.


HCC will stand up for PGI Welsh Lamb at leading Welsh comedy festival

Have you heard the one about the world’s premium lamb and the top TV comic? Well you can be assured it will be in very good taste, because this weekend PGI Welsh Lamb teams up with top TV comics at the Machynlleth Comedy Festival.


Top team seek export rewards from Swedish trade fair trip

A top red meat industry team from Wales will attend one of Northern Europe’s biggest food and hospitality trade fairs next week to spread the word about premium Welsh Lamb and its PGI credentials, and bid to boost exports to Scandinavia.


HCC furnishes farm-to-fork fact forage for far east food stars

A galaxy of gastronomic galacticos from major Hong Kong and Macau food destinations flew in for a HCC farm to fork tour of the home of Welsh Lamb to help boost far east exports.


Critical consumer cocktail hits annual UK lamb exports

A critical cocktail of low consumer purchasing power, punitive exchange rates, cheap imports and supply surfeits forced UK lamb exports to dip by nearly a quarter in the last twelve months, reports HCCs latest edition of the Market Bulletin.

View all

Twitter Feed