HCC acts as the brand guardian for the Welsh Lamb and Welsh Beef brands, delivering consumer facing campaigns and promotional activities that seek to raise awareness of - and demand for - Welsh Lamb and Welsh Beef on a global scale.
At home, HCC also works with multiple retailers, independent butchers and foodservice providers undertaking regular promotional programmes for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.
HCC is also active in many important markets within Europe and further afield, developing and strengthening business opportunities for red meat exporters from Wales.
Click on the sections below to find out more about the work that HCC's Market Development team carries out on behalf of the Welsh red meat industry.
PGI
More about the Protected Geographical Indication status that both Welsh Lamb and Welsh Beef have been awarded.
The Brands
Why branding is important for Welsh Lamb, Welsh Beef and pork from Wales.
Consumer
More about the activities that HCC undertakes to promote Welsh Lamb, Welsh Beef and pork from Wales to consumers.
Retailers
How HCC supports the brands in the UK retail sector working with supermarkets and butchers.
Foodservice
HCC supports the brands in the UK foodservice sector working with hotels, restaurants, caterers and suppliers.
Export
More about how HCC supports the Welsh Lamb and Welsh Beef brands overseas.
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