HCC works year-round to promote Welsh red meat to consumers in a number of different ways including cooking demonstrations at events, advertising campaigns and most recently through social networking.
HCC attends events across Wales and England engaging with members of the public to promote the unique qualities of Welsh Lamb, Welsh Beef and pork from Wales.
At the events we meet consumers and offer them a chance to try samples of Welsh Lamb and Welsh Beef, and encourage them to buy from their local retailer to enjoy at home, or to visit one of our Welsh Lamb Club restaurants where one of the UK’s top chefs can prepare it for them.
Advertising and PR
HCC promotes Welsh Lamb and Welsh Beef with an integrated advertising campaign targeted at key markets.
During the peak seasons, HCC promotes Welsh Lamb and Welsh Beef through advertising campaigns in Wales and in the south east of England. As well as a key push to these markets in peak times HCC supports the industry throughout the year in key magazines and newspapers.
To view the latest adverts, click here to visit our YouTube channel.
HCC also carries out a number of PR campaigns throughout the year targeted at consumer media in the UK to promote the Welsh Lamb and Welsh Beef brands.
Websites and Social Media
In 2008, HCC launched a website for consumers of Welsh red meat to be able to access helpful information that would enable them to fully enjoy their dining experience. The website contains recipes and tips on how to prepare cuts of Welsh red meat, where consumers can enjoy it, and information on how it is produced to help reinforce the message that Welsh red meat is produced naturally, to high standards.
More recently, HCC has started to engage more directly with consumers through the use of social networking sites such as Facebook, Twitter, Pinterest and Instagram. Social media is increasingly becoming an essential tool for promoting products and they help us to communicate with our target market in a more direct and interactive way.