The UK foodservice sector (also known as the hotel, restaurant and catering sector (HORECA)) is an important market for Welsh red meat. Therefore HCC develops various projects to understand the sector and develop the opportunities for Welsh red meat brands.

HCC carry out market research to understand the foodservice sectors and identify new opportunities to sell Welsh red meat. HCC also works with foodservice suppliers to ensure that Welsh red meat is correctly labelled and marketed to hotels, restaurants and caterers.

One significant project HCC has created is ‘The Welsh Lamb Club’ for chefs and restaurateurs who use Welsh Lamb in their menus on a regular basis. The club, which was launched by His Royal Highness the Prince of Wales in 2010, has gone from strength to strength and businesses from all over the UK have become members of the club. For more details please click here.

As well as working with foodservice suppliers we also meet with local authorities, event organisers and public sector bodies in Wales to encourage them to buy Welsh Lamb and Welsh Beef. This is supported by increasing awareness of Welsh red meat through promotional activities.

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