News and Events 

New developments happen daily within the Welsh red meat industry, in our home or export markets, within the industry itself or on policy matters. 

Here are some recent stories about our work. 

If you are a member of the press or media and have an enquiry please contact the HCC Press Office on 01970 625050.

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  • Newly-appointed HCC chair looks forward to challenge

    Jul 21 2017

    Following his appointment as permanent chairman of HCC, through a public appointments process led by Welsh Government, Kevin Roberts has outlined the crucial role of the red meat levy body.

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  • Major supermarket boost for Welsh Lamb

    Jul 21 2017

    On the eve of the largest agricultural show in Europe, politicians and industry figures have welcomed the announcement that a major UK supermarket will be stocking Welsh Lamb at the butchery counters of 72 of its largest stores.

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  • New markets make meeting consumers’ needs more important than ever for farmers

    Jul 20 2017

    Changing patterns of world trade after Brexit, as well as changing tastes of domestic customers, will make producing meat which the consumer wants ever more important, according to red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC).

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  • Innovative meat products to provide tasty treat for Show-goers

    Jul 18 2017

    Visitors to the Hybu Cig Cymru – Meat Promotion Wales (HCC) stand at the Royal Welsh Show will get a chance to get a sneak preview of some of the newest meaty treats on the market.

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  • Test your strength against the butcher’s brawn at the Show!

    Jul 14 2017

    A body-building butcher from south Wales has been named as Wales’ strongest man as a result of the physical training he undertakes as part of his day-to-day duties and including red meat in his diet.

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  • Counting sheep in Denmark with Welsh Lamb

    Jul 13 2017

    This week, the Danish population will be let in on a secret and a special recipe for success with the launch of an innovative Lamb Cam – a 24-hour live-stream of the Welsh landscape showing sheep and lambs roaming freely in their natural environment.

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  • Positive contribution of agriculture highlighted at climate change forum

    Jul 12 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) emphasised the positive contribution that the Welsh agriculture sector could make to mitigating climate change in its evidence to the UK Climate Change Committee in Cardiff last week.

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  • Top chefs to inspire consumers with new ideas for Welsh Lamb and Beef

    Jul 11 2017

    Ahead of this year’s Royal Welsh Show at Builth Wells, Welsh red meat agency Hybu Cig Cymru – Meat Promotion Wales (HCC) is partnering with some of the country’s most innovative chefs to showcase new recipes for Welsh Lamb and Welsh Beef.

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  • French shoppers aim for trip to Pays de Galles in Welsh Lamb promotion

    Jul 10 2017

    Shoppers at French supermarkets are enjoying an added bonus this summer. Everyone who buys Welsh Lamb at selected Monoprix butchery counters gets the chance to win a weekend break to see the country where their fine meat is produced.

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  • Hey Swedes, put that drink away and concentrate on your cooking!

    Jul 7 2017

    The aim of this playful campaign was to appeal to the Swedes with humour and light-hearted entertainment.

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  • Auction markets see a surge in new season lambs

    Jul 7 2017

    Increased numbers of new season lambs have entered the market this year, with 22% more lambs sold at Welsh auction markets between March and the end of June compared to the same period in 2016.

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  • July brings new opportunities for managing flock health

    Jul 5 2017

    This July, sheep farmers will see one of the newest weapons in their armoury for waging war on worms

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  • Top-quality Welsh Lamb on show as best butchers go head-to-head

    Jul 3 2017

    While the Lions have been preparing to take on rugby’s giants the New Zealand All Blacks, some of Britain and Ireland’s best butchers have also been hard at work, competing for places at the final of the prestigious Worldskills UK butchery competition.

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  • Imran’s kebabs set to star in new popup dining venture

    Jun 30 2017

    Imran Nathoo, the innovative chef who starred on BBC’s Masterchef series, is partnering with Hybu Cig Cymru – Meat Promotion Wales (HCC) and one of Cardiff’s top pizza joints to bring a new popup dining experience to the Welsh capital’s foodies.

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  • Llandovery butcher receives royal recognition

    Jun 21 2017

    A family-run butchery business in Llandovery, Carmarthenshire has shown that red meat from Wales is fit for a King, or a future King at least!

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