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  • Wales looks to capitalise on buoyant German meat trade

    Dec 15 2017

    As the red meat industry looks forward to 2018, Welsh levy body Hybu Cig Cymru – Meat Promotion Wales (HCC) is at work consolidating recent success for PGI Welsh Lamb in the vital German market.

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  • Pontardawe Pig Producers Pick up Parliamentary Prize

    Dec 15 2017

    Cwm Farm Charcuterie, based near Pontardawe in the Swansea Valley, is celebrating gaining recognition from top food industry awards for its outstanding cured meats.

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  • Bellissimo! Italians enjoy Wales and Welsh Lamb

    Dec 15 2017

    A group of Italian meat importers experienced a true taste of Wales and PGI Welsh Lamb on a recent trade-mission.

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  • Sheep numbers in Wales top 10 million but uncertain times lay ahead

    Dec 15 2017

    Newly-released statistics show that the sheep population in Wales has passed the 10 million mark for the first time since the turn of the century.

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  • Welsh Beef is consumers’ choice for top alternative Christmas dinner

    Dec 15 2017

    PGI Welsh Beef is the top turkey alternative this Christmas, according to Hybu Cig Cymru – Meat Promotion Wales (HCC)’s latest survey of Welsh consumers.

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  • Winter Fair goers Craving Christmas Pork from Wales

    Dec 13 2017

    A festive celebration staged at the Royal Welsh Winter Fair this year included new Christmas recipes, leaflets, posters, and recipe calendars, as well as a special demonstration with Roast Loin of Pork with Sloe Gin and Walnut Stuffing by Elwen Roberts.

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  • Straw shortage leads farmers to look at alternative livestock bedding for winter

    Dec 12 2017

    A UK-wide shortage of straw, which has led prices to almost double, has meant that many Welsh livestock farmers are looking for different materials in order to provide bedding for overwintering cattle, sheep and pigs.

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  • Welsh Butcher Triumphs with Breakfast Hamper at the Winter Fair

    Dec 7 2017

    The winning Welsh Breakfast Meat Hamper at this year’s Royal Welsh Winter Fair was awarded to J.A Vaughan’s Family Butchers from Flintshire. The event was sponsored by Hybu Cig Cymru – Meat Promotion Wales (HCC) and took place on Tuesday 28 November.

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  • Farmers from Wales and Oz join forces to showcase ‘lightning lamb’

    Dec 4 2017

    A ‘lightning lamb’ cooking challenge featuring award-winning sheep farmers from both sides of the globe was one of the highlights of the recent Royal Welsh Winter Fair in Builth Wells.

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  • HCC celebrates new Welsh Lamb customers in Canada

    Nov 27 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has hailed a boost for business in Canada, with Lococo’s supermarket chain stocking a new range of PGI Welsh Lamb and undertaking in-store promotions.

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  • Welsh farmers flock to sheep conference to study international innovations

    Nov 24 2017

    A large contingent of Welsh farmers travelled to Nottingham last week to attend one of the most important events in the calendar of the UK sheep industry – the bi-annual Sheep Breeders’ Round Table.

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  • Inspiration for every occasion with new recipe generator

    Nov 23 2017

    Lamb lovers need not make a meal out of tea-time decisions with Hybu Cig Cymru – Meat Promotion Wales (HCC)’s new recipe generator, an easy to use online recipe tool designed to revolutionise how consumers choose to cook Welsh Lamb.

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  • All Welsh Christmas Dinner and social media sensation Chris Roberts will star at Winter Fair

    Nov 21 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) will host two exciting events as part of its activities at the forthcoming Royal Welsh Winter Fair in Builth Wells, to highlight the opportunities for Welsh red meat in the domestic market.

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  • Welsh butchers top of the chops in industry awards

    Nov 17 2017

    Artisan butchers from different parts of Wales went head to head this month for the title of Welsh Butcher Shop of the Year, at a UK-wide award ceremony hosted by Meat Trades Journal and sponsored by Hybu Cig Cymru – Meat Promotion Wales (HCC).

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  • Balanced message needed on red meat and health, say independent experts

    Nov 13 2017

    The positive health benefits of consuming lean red meat should be more widely-known in order to ensure an informed public debate; that was the message presented by leading experts at the Hybu Cig Cymru – Meat Promotion Wales (HCC) Annual Conference held i

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