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  • Chef Luke Thomas serves PGI Welsh Lamb to Celebrities and VIPs backstage at V Festival 2016

    Aug 26 2016

    Young Welsh celebrity chef, Luke Thomas served PGI Welsh Lamb to celebrities and VIPs backstage in the artist village at this year’s V Festival in Chelmsford, Essex.

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  • Welsh Lamb delights Danish diners

    Aug 24 2016

    Bacon may be the meat people associate with Denmark, but Hybu Cig Cymru – Meat Promotion Wales (HCC) is making the most of opportunities to promote PGI Welsh Lamb to Danish consumers as a food which is increasingly popular in summer barbecues.

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  • CT scanning could help farmers be top of the flocks

    Aug 19 2016

    Sheep farmers are being encouraged to make use of the latest technology to boost the genetics and profitability of their flocks.

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  • Welsh Lamb on the menu for top V Festival artists

    Aug 16 2016

    Hybu Cig Cymru – Meat Promotion Wales (HCC) is partnering with celebrated chef Luke Thomas to bring top-quality PGI Welsh Lamb to top artists at this year’s V Festival.

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  • Butchers boast Welsh Lamb and Beef with new marketing materials

    Aug 15 2016

    Brand new displays of seasonal merchandising can now be seen in butcher’s shops across the country, courtesy of red meat promotion agency, Hybu Cig Cymru – Meat Promotion Wales (HCC).

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  • Welsh consumers urged to shop locally in new ‘Porximity’ marketing drive

    Aug 11 2016

    Consumers throughout Wales will have a chance to win a hog roast in an innovative new marketing push by Hybu Cig Cymru – Meat Promotion Wales (HCC), in which people will be asked to think how far their pork is from their fork.

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  • Green Eggs and Lamb

    Aug 10 2016

    Upscale European fine food providers Frische Paradies showcased PGI Welsh Lamb to 3,000 visitors at the annual Big Green Egg Flavour Fair earlier this summer.

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  • Earn a gold medal from family and friends with your own Olympic dishes

    Aug 9 2016

    With the biggest sporting event of the year now in full swing, is there a better excuse to sample some classic dishes from around the world using seasonal produce that’s available on your doorstep?

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  • ‘Llamb’s Day’ is online hit

    Aug 5 2016

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has hailed the success of the first ‘Llamb’s Day’ on August 1; an event to celebrate the peak season for buying high-quality PGI Welsh Lamb.

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  • Adding value to prime lamb addressed at NSA event

    Aug 4 2016

    Adding value by maximising the marketplace was the hot topic during an industry seminar held at the recent National Sheep Association (NSA) event in Malvern.

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  • German food writers enjoy ‘farm to fork’ tour

    Aug 4 2016

    Sheep farmers, processors and chefs across south-east Wales welcomed a delegation of leading German food writers last month as part of a press tour organised by Hybu Cig Cymru – Meat Promotion Wales (HCC) to demonstrate the outstanding natural environment

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  • ‘Fit, Fertile and Profitable’ campaign continues at Teifi Valley event

    Aug 2 2016

    A summer campaign by Hybu Cig Cymru – Meat Promotion Wales (HCC) to boost ram fertility and farmers’ profitability continues on Saturday, 6 August at a special on-farm event at Maesycrugiau in the Teifi Valley.

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  • Top tips for a great Welsh Lamb taste and summer treats

    Jul 29 2016

    Why not turn your patio into one of London’s finest restaurants to celebrate the availability of the best new season Welsh Lamb this August?

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  • Druids, bards and Welsh Lamb at the National Eisteddfod

    Jul 28 2016

    A feast of song, dance and Welsh Lamb will be served at the National Eisteddfod in Abergavenny this Monday where Hybu Cig Cymru – Meat Promotion Wales (HCC) will be promoting a renewed marketing campaign for Welsh Lamb in the UK market.

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  • HCC welcomes step forward on USA lamb exports

    Jul 28 2016

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has welcomed the announcement by the UK Government Minister George Eustice of the latest step forward in opening up the USA to lamb exports.

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