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  • HCC will stand up for PGI Welsh Lamb at leading Welsh comedy festival

    Apr 26 2016

    Have you heard the one about the world’s premium lamb and the top TV comic? Well you can be assured it will be in very good taste, because this weekend PGI Welsh Lamb teams up with top TV comics at the Machynlleth Comedy Festival.

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  • Top team seek export rewards from Swedish trade fair trip

    Apr 22 2016

    A top red meat industry team from Wales will attend one of Northern Europe’s biggest food and hospitality trade fairs next week to spread the word about premium Welsh Lamb and its PGI credentials, and bid to boost exports to Scandinavia.

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  • HCC furnishes farm-to-fork fact forage for far east food stars

    Apr 20 2016

    A galaxy of gastronomic galacticos from major Hong Kong and Macau food destinations flew in for a HCC farm to fork tour of the home of Welsh Lamb to help boost far east exports.

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  • Critical consumer cocktail hits annual UK lamb exports

    Apr 19 2016

    A critical cocktail of low consumer purchasing power, punitive exchange rates, cheap imports and supply surfeits forced UK lamb exports to dip by nearly a quarter in the last twelve months, reports HCCs latest edition of the Market Bulletin.

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  • HCC analysis identifies investment need to sustain £461m abattoir sector

    Apr 13 2016

    Cattle, sheep and pig slaughtering businesses in Wales contribute a huge £461m every year to the Welsh economy but need investment backing if they are to sustain this dynamic performance, a HCC sectoral analysis concludes.

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  • Welsh farmers reminded to stay vigilant after French Bluetongue reports

    Apr 11 2016

    Hybu Cig Cymru-Meat Promotion Wales (HCC) is reminding Welsh farmers to remain vigilant of flock welfare in the coming months after cases of Bluetongue have been reported in France.

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  • Changing consumer trends reveal ‘Effort and Ease are the New Convenience’

    Mar 31 2016

    More than two in five people are eating alone as consumers favour less involvement with the basic meal-making processes because of increasing time constraints, according to Hybu Cig Cymru-Meat Promotion Wales’ (HCC) latest consumer trends information.

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  • Bred in heaven - backed in Wales

    Mar 30 2016

    The latest Welsh Beef marketing campaign secured a resounding home win with seven out of eight target consumers rating Welsh Beef as the ‘brand for me’

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  • Industry know-how boosted by compelling course content

    Mar 24 2016

    A series of 35 specialist Hybu Cig Cymru-Meat Promotion Wales (HCC) courses have boosted red meat industry know-how of shopper preferences and abattoir workings, according to feedback from attendees over the past twelve months.

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  • ON-Farm advises - seize the day and combat soil poaching

    Mar 23 2016

    An application of fertilizer to encourage grass growth and practical actions to reduce the poaching of land saturated following the wettest winter on record are recommended by Hybu Cig Cymru-Meat Promotion Wales (HCC) as turning out time approaches.

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  • First and second prize awarded to Welsh Lamb and Welsh Beef!

    Mar 18 2016

    HCC’s warmest congratulations go out to an award winning young chef, Mari Smith who is the proud winner of a highly competitive cookery contest at a Dolgellau school.

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  • HCC staff put their money where their mouth is for Sports Relief

    Mar 18 2016

    Strict training for all concerned for weeks before the big day helped Hybu Cig Cymru-Meat Promotion Wales staff and friends raise more than £180 for Friday evening’s Sports Relief telethon.

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  • Farmer Wynne star of Grand Duchy magazine marketing

    Mar 15 2016

    A mid Wales “flagship” exemplar farmer will become a foodie superstar in Luxembourg this month when he and his farming family are featured in a leading retail magazine.

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  • How to boost average herd earning by £4,000 a year

    Mar 10 2016

    Beef farmers in Wales are missing out by as much as an average £4,000 a year just by failing to follow the most efficient calving cycle for their herd.

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  • Welsh Beef Proud To Back “Exceptional” Welsh People

    Mar 8 2016

    The best of Welsh produce is proud to sponsor a prestigious event to mark the exceptional people of Wales and their great personal achievements at the Senedd, Cardiff Bay, on Thursday (10th March).

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