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  • HCC welcomes supermarket’s boost for Welsh Lamb

    Oct 13 2016

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has hailed the announcement by rising retailer Aldi that it has become the latest leading UK-wide fresh food multiple retailer to stock premium Welsh Lamb this week.

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  • Red meat exporters seek sales at international event

    Oct 12 2016

    Paris will play host to a sales mission and showcase of PGI Welsh Lamb and PGI Welsh Beef at the world’s largest food innovation exhibition and major trading market next week.

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  • Colorado Rancher Headlines Beef Genetics Conference

    Oct 10 2016

    The conference on ‘Driving Beef Profitability Through Innovation’, organised jointly by Hybu Cig Cymru – Meat Promotion Wales (HCC) and the Stabiliser Cattle Company, discussed how genetics could be developed to combine eating quality and profitability.

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  • Flying the Flag for Wales’ iconic red meat brands

    Oct 7 2016

    Wales is marked on the map for its premium quality red meat, but what does the future hold for the sector?

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  • Canada deal seals major boost for Welsh Lamb exports

    Oct 5 2016

    Canadian consumers will soon be seeing far more Welsh Lamb in their shops. A major retail chain has announced that it will be stocking the meat in hundreds of shops across the country, and holding promotions in partnership with Hybu Cig Cymru

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  • Courses aim to share understanding between farmer and processor

    Oct 5 2016

    This autumn, Hybu Cig Cymru – Meat Promotion Wales (HCC) is offering a new round of courses aimed at helping beef and sheep farmers to meet the requirements of their markets, and achieve the best price for their animals.

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  • Richard stars Welsh Lamb and Beef at Ryder Cup venue

    Sep 30 2016

    Michelin-starred chef Richard Davies, a leading HCC Welsh Lamb Club ambassador and champion of local food sourcing, is enjoying driving an exciting new high-end fine dining experience at the Celtic Manor Resort.

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  • Welsh Lamb paves the way to success for Belgian Lady Chef

    Sep 30 2016

    An ambitious young chef who featured Welsh Lamb on the menu of a celebratory dinner has scooped up a prestigious award in Belgium.

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  • Powys shoppers urged to buy local during British Food Fortnight

    Sep 27 2016

    Shoppers in Powys have been given the chance to sample the finest PGI Welsh Lamb to mark British Food Fortnight.

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  • Carmarthenshire farmers host prize-winning butchers from Denmark

    Sep 23 2016

    This summer has seen a range of promotions of Welsh Lamb in Denmark by Hybu Cig Cymru – Meat Promotion Wales (HCC) in association with local retailers.

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  • HCC events highlight the value of genetic improvement for farming businesses

    Sep 22 2016

    A number of key considerations and practical measures can influence and improve the genetics of cattle and sheep to stop livestock from literally eating into profits.

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  • Plan a path to profitability with leading US cattle breeder

    Sep 22 2016

    Pioneering US cattle breeder and genetics expert, Lee Leachman will be visiting Wales to headline a one-off cattle conference on October 3rd.

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  • Boost for Welsh Lamb Exports to Germany

    Sep 19 2016

    Top quality Welsh Lamb could soon be on more restaurant menus in Germany. Top trade supplier TransGourmet has added the sought-after product to its listings, and is featuring Welsh Lamb demonstrations at its major client fairs this autumn.

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  • RamCompare Project will help Welsh flocks to forge ahead

    Sep 15 2016

    This summer has seen a major project to promote the efficiency and profitability of the lamb industry gather pace.

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  • New Head of Marketing for Welsh red meat

    Sep 12 2016

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has appointed Rhys Llywelyn as the new head of its marketing team.

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