News
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Aiming for a double celebration for Wales in Paris
Mar 16 2017Enemies they may be on the rugby pitch, but French foodies can’t get enough of Wales’s red meat.
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HCC launches butchery battle during National Butchers’ Week
Mar 16 2017The search for the 2017 Welsh Butcher of the Year has commenced as red meat agency, Hybu Cig Cymru – Meat Promotion Wales (HCC) launches its competition to find the country’s champion butcher!
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HCC exploring convenience options to attract younger lamb shoppers
Mar 15 2017The growth of the Ready to Cook meal market in UK supermarkets could offer a £7.2 million opportunity for the lamb industry.
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Red Meat Resources in Demand in Llandudno and Carmarthen
Mar 10 2017Hybu Cig Cymru – Meat Promotion Wales (HCC) has joined with the Welsh Joint Education Committee (WJEC) in providing training and resources for schoolteachers who are delivering the new GCSE in Food and Nutrition.
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Revelling with red meat on St. David’s Day
Mar 8 2017British Ambassadors across Europe celebrated St David’s Day with a feast of Welsh food which would not be complete without two of our country’s iconic products, Welsh Lamb and Welsh Beef.
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Gulf trade push highlights opportunities for meat exports
Mar 3 2017A week of promotional activities for Welsh meat in Dubai has come to an end with celebrity chef Gary Rhodes cooking one of his dishes using Welsh Lamb at a St. David’s Day reception at the British Embassy.
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Welsh Beef and Lamb the choice of Culinary Champions
Mar 1 2017Fiery contests for culinary crowns were bravely fought by chefs who chose to cook with products that would not let them down in a battle, Welsh Lamb and Beef.
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Welsh Lamb seeks larger slice of €73 billion sector
Feb 28 2017Hybu Cig Cymru – Meat Promotion Wales (HCC) has promoted Welsh Lamb at two major German trade shows, as part of a bid to claim a larger share of the country’s massive food service industry and raise awareness of the premium product among consumers.
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Welsh Lamb looks to tap into Middle Eastern promise
Feb 24 2017Hybu Cig Cymru – Meat Promotion Wales (HCC) is spearheading a renewed promotional drive for Welsh Lamb in the Middle East.
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2016 beef statistics point the way to boosting profitable production
Feb 22 2017The agricultural industry saw an increase in beef production during 2016, despite a decrease in the average carcase weight aimed at meeting consumer tastes, says Hybu Cig Cymru – Meat Promotion Wales (HCC) in its Market Bulletin for February 2017.
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Cross-industry group meets to tackle light lamb market
Feb 22 2017A task and finish group representing every stage of the production process gathered in Aberystwyth this week to find solutions to the challenging market conditions for lighter lambs.
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Christmas supermarket sales report shows that consumers value convenience
Feb 22 2017An in-depth report into meat and grocery sales over the Christmas and New Year period has shown that convenience is king, even during the festive season.
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Red Meat Industry Assesses Progress Towards 2020 Goals
Feb 21 2017The Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths, has approved the first annual monitoring report of the red meat sector in meeting the goals set out in the industry wide ‘Twenty Twenty Vision’ strategic action plan.
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Naked Lambs Flock to London
Feb 20 2017When Soho’s new Temper barbecue restaurant opened its doors in November, with a promise to source the very best meat from across the UK, little did its owners know just how well Welsh Lamb would go down with the capital’s discerning diners.
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Next generation of agri entrepreneurs discuss marketing challenges
Feb 16 2017The future entrepreneurs of Wales’s rural economy gathered in Aberystwyth this week for a forum on how the red meat industry can compete for consumers in the global marketplace.
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