News

View Archive

CT scanning could help farmers be top of the flocks

Aug 19 2016

Sheep farmers are being encouraged to make use of the latest technology to boost the genetics and profitability of their flocks.
Read more
Welsh Lamb on the menu for top V Festival artists

Aug 16 2016

Hybu Cig Cymru – Meat Promotion Wales (HCC) is partnering with celebrated chef Luke Thomas to bring top-quality PGI Welsh Lamb to top artists at this year’s V Festival.
Read more
Butchers boast Welsh Lamb and Beef with new marketing materials

Aug 15 2016

Brand new displays of seasonal merchandising can now be seen in butcher’s shops across the country, courtesy of red meat promotion agency, Hybu Cig Cymru – Meat Promotion Wales (HCC).
Read more
Welsh consumers urged to shop locally in new ‘Porximity’ marketing drive

Aug 11 2016

Consumers throughout Wales will have a chance to win a hog roast in an innovative new marketing push by Hybu Cig Cymru – Meat Promotion Wales (HCC), in which people will be asked to think how far their pork is from their fork.
Read more
Green Eggs and Lamb

Aug 10 2016

Upscale European fine food providers Frische Paradies showcased PGI Welsh Lamb to 3,000 visitors at the annual Big Green Egg Flavour Fair earlier this summer.
Read more
Earn a gold medal from family and friends with your own Olympic dishes

Aug 9 2016

With the biggest sporting event of the year now in full swing, is there a better excuse to sample some classic dishes from around the world using seasonal produce that’s available on your doorstep?
Read more
‘Llamb’s Day’ is online hit

Aug 5 2016

Hybu Cig Cymru – Meat Promotion Wales (HCC) has hailed the success of the first ‘Llamb’s Day’ on August 1; an event to celebrate the peak season for buying high-quality PGI Welsh Lamb.
Read more
Adding value to prime lamb addressed at NSA event

Aug 4 2016

Adding value by maximising the marketplace was the hot topic during an industry seminar held at the recent National Sheep Association (NSA) event in Malvern.
Read more
German food writers enjoy ‘farm to fork’ tour

Aug 4 2016

Sheep farmers, processors and chefs across south-east Wales welcomed a delegation of leading German food writers last month as part of a press tour organised by Hybu Cig Cymru – Meat Promotion Wales (HCC) to demonstrate the outstanding natural environment
Read more
‘Fit, Fertile and Profitable’ campaign continues at Teifi Valley event

Aug 2 2016

A summer campaign by Hybu Cig Cymru – Meat Promotion Wales (HCC) to boost ram fertility and farmers’ profitability continues on Saturday, 6 August at a special on-farm event at Maesycrugiau in the Teifi Valley.
Read more
Top tips for a great Welsh Lamb taste and summer treats

Jul 29 2016

Why not turn your patio into one of London’s finest restaurants to celebrate the availability of the best new season Welsh Lamb this August?
Read more
Druids, bards and Welsh Lamb at the National Eisteddfod

Jul 28 2016

A feast of song, dance and Welsh Lamb will be served at the National Eisteddfod in Abergavenny this Monday where Hybu Cig Cymru – Meat Promotion Wales (HCC) will be promoting a renewed marketing campaign for Welsh Lamb in the UK market.
Read more
HCC welcomes step forward on USA lamb exports

Jul 28 2016

Hybu Cig Cymru – Meat Promotion Wales (HCC) has welcomed the announcement by the UK Government Minister George Eustice of the latest step forward in opening up the USA to lamb exports.
Read more
Wales gets ready for ‘Llamb’s Day’ as study shows consumers keen to eat local produce

Jul 27 2016

Research by Hybu Cig Cymru – Meat Promotion Wales (HCC) has showed that families are keen to eat food from local sources.
Read more
Chirk Butcher makes the cut at all-Wales contest

Jul 25 2016

Mark McArdle, of McArdle Family Butchers of Chirk, has been crowned champion of Wales at the final of the Hybu Cig Cymru – Meat Promotion Wales (HCC) Butchers’ Club butchery competition.
Read more