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  • Bred in heaven - backed in Wales

    Mar 30 2016

    The latest Welsh Beef marketing campaign secured a resounding home win with seven out of eight target consumers rating Welsh Beef as the ‘brand for me’

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  • Industry know-how boosted by compelling course content

    Mar 24 2016

    A series of 35 specialist Hybu Cig Cymru-Meat Promotion Wales (HCC) courses have boosted red meat industry know-how of shopper preferences and abattoir workings, according to feedback from attendees over the past twelve months.

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  • ON-Farm advises - seize the day and combat soil poaching

    Mar 23 2016

    An application of fertilizer to encourage grass growth and practical actions to reduce the poaching of land saturated following the wettest winter on record are recommended by Hybu Cig Cymru-Meat Promotion Wales (HCC) as turning out time approaches.

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  • First and second prize awarded to Welsh Lamb and Welsh Beef!

    Mar 18 2016

    HCC’s warmest congratulations go out to an award winning young chef, Mari Smith who is the proud winner of a highly competitive cookery contest at a Dolgellau school.

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  • HCC staff put their money where their mouth is for Sports Relief

    Mar 18 2016

    Strict training for all concerned for weeks before the big day helped Hybu Cig Cymru-Meat Promotion Wales staff and friends raise more than £180 for Friday evening’s Sports Relief telethon.

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  • Farmer Wynne star of Grand Duchy magazine marketing

    Mar 15 2016

    A mid Wales “flagship” exemplar farmer will become a foodie superstar in Luxembourg this month when he and his farming family are featured in a leading retail magazine.

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  • How to boost average herd earning by £4,000 a year

    Mar 10 2016

    Beef farmers in Wales are missing out by as much as an average £4,000 a year just by failing to follow the most efficient calving cycle for their herd.

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  • Welsh Beef Proud To Back “Exceptional” Welsh People

    Mar 8 2016

    The best of Welsh produce is proud to sponsor a prestigious event to mark the exceptional people of Wales and their great personal achievements at the Senedd, Cardiff Bay, on Thursday (10th March).

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  • Experts predict sheep and beef production to rise in 2016

    Mar 7 2016

    Both sheepmeat and beef production are anticipated to rise year-on-year during 2016, according to the latest edition of Hybu Cig Cymru-Meat Promotion Wales’ (HCC) Market Bulletin.

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  • HCC backs Welsh red meat exporters to get a “Great Dane” response at key trade fair

    Mar 2 2016

    A team of Welsh red meat exporters will meet buyers at a major trade fair in Denmark this weekend as part of Hybu Cig Cymru-Meat Promotion Wales’ (HCC) move to boost exports of Wales’ iconic PGI status products in key European territories.

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  • HCC helps international events to “wear Welsh Lamb with pride” on St David’s Day

    Feb 29 2016

    The Daffodil, the Leek and Welsh Lamb are all proudly emblematic of Wales and Welsh culture, so Hybu Cig Cymru-Meat Promotion Wales (HCC) is making sure Wales’ national taste treasure also features as the star of the show at key national and international

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  • Change can fuel profits and save thousands - ON-Farm 2016 verdict

    Feb 17 2016

    Farm businesses in Wales are losing thousands of pounds each year by failing to make simple yet highly effective changes on-farm, leading researchers told an industry audience at HCC’s inaugural ON-Farm 2016 event in Carmarthen.

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  • Welsh Lamb bucks trend and sees shopper spend soar

    Feb 10 2016

    Discerning foodie shoppers are helping PGI Welsh Lamb buck overall lamb sales in a turbulent global marketplace as they splash out more on promoted prime quality cuts, according to the latest independent data available to Hybu Cig Cymru.

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  • UK red meat production up during 2015

    Feb 8 2016

    Beef production in the UK rose 0.6 per cent and sheep meat production 0.5 per cent during the twelve months of 2015, according to the latest market analysis by Hybu Cig Cymru-Meat Promotion Wales (HCC).

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  • Celebrate Chinese New Year with Welsh Lamb – it couldn’t be Canton-easier!

    Feb 4 2016

    Whilst some of us have already had New Year’s celebrations, there is another reason to celebrate this month as we mark the start of the Chinese New Year on Monday.

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