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  • Powys shoppers urged to buy local during British Food Fortnight

    Sep 27 2016

    Shoppers in Powys have been given the chance to sample the finest PGI Welsh Lamb to mark British Food Fortnight.

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  • Carmarthenshire farmers host prize-winning butchers from Denmark

    Sep 23 2016

    This summer has seen a range of promotions of Welsh Lamb in Denmark by Hybu Cig Cymru – Meat Promotion Wales (HCC) in association with local retailers.

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  • HCC events highlight the value of genetic improvement for farming businesses

    Sep 22 2016

    A number of key considerations and practical measures can influence and improve the genetics of cattle and sheep to stop livestock from literally eating into profits.

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  • Plan a path to profitability with leading US cattle breeder

    Sep 22 2016

    Pioneering US cattle breeder and genetics expert, Lee Leachman will be visiting Wales to headline a one-off cattle conference on October 3rd.

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  • Boost for Welsh Lamb Exports to Germany

    Sep 19 2016

    Top quality Welsh Lamb could soon be on more restaurant menus in Germany. Top trade supplier TransGourmet has added the sought-after product to its listings, and is featuring Welsh Lamb demonstrations at its major client fairs this autumn.

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  • RamCompare Project will help Welsh flocks to forge ahead

    Sep 15 2016

    This summer has seen a major project to promote the efficiency and profitability of the lamb industry gather pace.

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  • New Head of Marketing for Welsh red meat

    Sep 12 2016

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has appointed Rhys Llywelyn as the new head of its marketing team.

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  • New food qualification to inspire Welsh students

    Sep 8 2016

    Young fans of ‘The Great British Bake Off’ and other popular shows such as ‘Great British Menu’ will have a new qualification to aim for this year, with the introduction of the new GCSE in Food and Nutrition.

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  • Become an ON-Farm 2016 Genetics Genius

    Sep 7 2016

    Want to know how to make your farm fit, fertile and profitable? Then sign up for the latest ON–Farm 2016 event to discover what simple steps you can take to improve the genetics of your stock and the efficiency of your business.

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  • Confused shoppers seek sourcing advice from HCC Welsh Lamb supermarket tour

    Aug 31 2016

    There is a common misguided belief that Spring is the best time of year for sourcing new season Welsh Lamb, according to consumer research conducted by HCC ahead of the UK-wide campaign to promote local lamb, ‘Love Lamb Week'

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  • Chef Luke Thomas serves PGI Welsh Lamb to Celebrities and VIPs backstage at V Festival 2016

    Aug 26 2016

    Young Welsh celebrity chef, Luke Thomas served PGI Welsh Lamb to celebrities and VIPs backstage in the artist village at this year’s V Festival in Chelmsford, Essex.

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  • Welsh Lamb delights Danish diners

    Aug 24 2016

    Bacon may be the meat people associate with Denmark, but Hybu Cig Cymru – Meat Promotion Wales (HCC) is making the most of opportunities to promote PGI Welsh Lamb to Danish consumers as a food which is increasingly popular in summer barbecues.

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  • CT scanning could help farmers be top of the flocks

    Aug 19 2016

    Sheep farmers are being encouraged to make use of the latest technology to boost the genetics and profitability of their flocks.

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  • Welsh Lamb on the menu for top V Festival artists

    Aug 16 2016

    Hybu Cig Cymru – Meat Promotion Wales (HCC) is partnering with celebrated chef Luke Thomas to bring top-quality PGI Welsh Lamb to top artists at this year’s V Festival.

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  • Butchers boast Welsh Lamb and Beef with new marketing materials

    Aug 15 2016

    Brand new displays of seasonal merchandising can now be seen in butcher’s shops across the country, courtesy of red meat promotion agency, Hybu Cig Cymru – Meat Promotion Wales (HCC).

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