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  • Plan a path to profitability with leading US cattle breeder

    Sep 22 2016

    Pioneering US cattle breeder and genetics expert, Lee Leachman will be visiting Wales to headline a one-off cattle conference on October 3rd.

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  • Boost for Welsh Lamb Exports to Germany

    Sep 19 2016

    Top quality Welsh Lamb could soon be on more restaurant menus in Germany. Top trade supplier TransGourmet has added the sought-after product to its listings, and is featuring Welsh Lamb demonstrations at its major client fairs this autumn.

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  • RamCompare Project will help Welsh flocks to forge ahead

    Sep 15 2016

    This summer has seen a major project to promote the efficiency and profitability of the lamb industry gather pace.

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  • New Head of Marketing for Welsh red meat

    Sep 12 2016

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has appointed Rhys Llywelyn as the new head of its marketing team.

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  • New food qualification to inspire Welsh students

    Sep 8 2016

    Young fans of ‘The Great British Bake Off’ and other popular shows such as ‘Great British Menu’ will have a new qualification to aim for this year, with the introduction of the new GCSE in Food and Nutrition.

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  • Become an ON-Farm 2016 Genetics Genius

    Sep 7 2016

    Want to know how to make your farm fit, fertile and profitable? Then sign up for the latest ON–Farm 2016 event to discover what simple steps you can take to improve the genetics of your stock and the efficiency of your business.

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  • Confused shoppers seek sourcing advice from HCC Welsh Lamb supermarket tour

    Aug 31 2016

    There is a common misguided belief that Spring is the best time of year for sourcing new season Welsh Lamb, according to consumer research conducted by HCC ahead of the UK-wide campaign to promote local lamb, ‘Love Lamb Week'

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  • Chef Luke Thomas serves PGI Welsh Lamb to Celebrities and VIPs backstage at V Festival 2016

    Aug 26 2016

    Young Welsh celebrity chef, Luke Thomas served PGI Welsh Lamb to celebrities and VIPs backstage in the artist village at this year’s V Festival in Chelmsford, Essex.

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  • Welsh Lamb delights Danish diners

    Aug 24 2016

    Bacon may be the meat people associate with Denmark, but Hybu Cig Cymru – Meat Promotion Wales (HCC) is making the most of opportunities to promote PGI Welsh Lamb to Danish consumers as a food which is increasingly popular in summer barbecues.

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  • CT scanning could help farmers be top of the flocks

    Aug 19 2016

    Sheep farmers are being encouraged to make use of the latest technology to boost the genetics and profitability of their flocks.

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  • Welsh Lamb on the menu for top V Festival artists

    Aug 16 2016

    Hybu Cig Cymru – Meat Promotion Wales (HCC) is partnering with celebrated chef Luke Thomas to bring top-quality PGI Welsh Lamb to top artists at this year’s V Festival.

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  • Butchers boast Welsh Lamb and Beef with new marketing materials

    Aug 15 2016

    Brand new displays of seasonal merchandising can now be seen in butcher’s shops across the country, courtesy of red meat promotion agency, Hybu Cig Cymru – Meat Promotion Wales (HCC).

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  • Welsh consumers urged to shop locally in new ‘Porximity’ marketing drive

    Aug 11 2016

    Consumers throughout Wales will have a chance to win a hog roast in an innovative new marketing push by Hybu Cig Cymru – Meat Promotion Wales (HCC), in which people will be asked to think how far their pork is from their fork.

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  • Green Eggs and Lamb

    Aug 10 2016

    Upscale European fine food providers Frische Paradies showcased PGI Welsh Lamb to 3,000 visitors at the annual Big Green Egg Flavour Fair earlier this summer.

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  • Earn a gold medal from family and friends with your own Olympic dishes

    Aug 9 2016

    With the biggest sporting event of the year now in full swing, is there a better excuse to sample some classic dishes from around the world using seasonal produce that’s available on your doorstep?

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