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  • Top Swedish Food Writers Enjoy the Welsh Lamb Global Taste Test

    Dec 21 2015

    Top Swedish food writers got the message about Welsh Lamb’s international credentials when they enjoyed a glittering global taste challenge in a leading Stockholm restaurant.

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  • HCC Key Marketing Campaign Sweeps Four Prestigious Awards

    Dec 18 2015

    The summer and autumn marketing campaigns devised to back Welsh Lamb products and help combat intensive pressure on prices have won a set of prestigious awards, including Food and Drink Campaign of the Year, in a nationwide ceremony in London.

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  • New Partnership Campaign Will “Step Up” Resistance Battle

    Dec 16 2015

    A HCC campaign to widen awareness among Welsh farmers of resistance to worm drenches will be “strongly stepped up” by forging dynamic strategic communications links with other key industry organisations in the new year and early spring.

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  • Dubai link bids to boost Welsh Lamb exports to top venues

    Dec 15 2015

    Key Welsh red meat industry exporters joined more than fifty of Dubai’s influential high end purchasers in a HCC hosted networking event to boost PGI Welsh Lamb exports.

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  • “Turbulent” market sees Aldi and Lidl drive fresh meat forward

    Dec 11 2015

    The supermarket grocery environment is hugely turbulent and the rapid rise of discount retailers Aldi and Lidl’s fresh meat sales was of great importance to Welsh farmers

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  • Levy boards submit possible new mechanism for red meat levy

    Dec 11 2015

    The red meat levy boards in England, Scotland and Wales have submitted a briefing document to Ministers in England, Scotland and Wales outlining an alternative option for the distribution of red meat levy income.

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  • Back domestic industry and keep supply steady in 2016 - HCC Chair

    Nov 30 2015

    Supermarkets can make a positive contribution in 2016 by ensuring a steady and consistent flow of lamb and beef to their shelves and avoiding “the shattering shards and spikes of oversupply that puncture prices and splinter our industry,” HCC Chairman Dai

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  • Top line-up of Master-full events on HCC’s Winter Fair stand

    Nov 27 2015

    Master chefs, master butchers and masterful cookery presentations headline a set of showpiece rolling demonstrations by HCC’s handpicked team at next week’s Royal Welsh Winter Fair.

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  • “Sales Up - So Thumbs Up”- Butchers Back HCC Marketing

    Nov 27 2015

    Welsh Butchers have backed HCC’s seasonal in-store merchandising to promote Welsh Lamb and Welsh Beef saying it is “very customer friendly and increases sales.”

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  • Player pleases judges with double Smithfield Award

    Nov 23 2015

    Martin Player, HCC’s Butcher’s Club member based in Cardiff, has won both HCC sponsored Best Welsh Lamb product and Best Welsh Beef product at the prestigious Q Guild Smithfield Awards.

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  • Teamwork Key but Fair Play Rules - HCC Chairman

    Nov 20 2015

    HCC is all about teamwork - but for it to succeed, everyone in the team has to play their part to the utmost and it was vital supermarkets played a full part in stocking and promoting PGI branded Welsh Lamb products - Chairman Dai Davies

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  • HCC Conference Told Global Market Key to Profitable Farm Businesses

    Nov 20 2015

    Uncontrollable global forces ensured lamb prices endured a worrying roller coaster ride throughout 2015 - Prys Morgan

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  • New Welsh Farming Age Dawns After Huge Success of HCC EID Project

    Nov 19 2015

    A comprehensive sheep industry project that encompassed more than a quarter of the Welsh ewe flock has achieved radical, permanent and cost effective positive change and paved the way for a new age of farming in Wales.

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  • Carmarthen Butcher Chris Wins National Title

    Nov 19 2015

    A Carmarthen Butcher’s shop has won Welsh Butcher of the Year - and now owner Chris Rogers plans to launch a steak and gourmet burger bar in Pembrokeshire.

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  • Top Trio “Steak Their Claim” to Prestigious UK Butchers Title

    Nov 17 2015

    THREE AWARD-WINNING Welsh Butchers aim to cut the UK opposition down to size in a leading National Competition final this week.

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