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  • Revelling with red meat on St. David’s Day

    Mar 8 2017

    British Ambassadors across Europe celebrated St David’s Day with a feast of Welsh food which would not be complete without two of our country’s iconic products, Welsh Lamb and Welsh Beef.

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  • Gulf trade push highlights opportunities for meat exports

    Mar 3 2017

    A week of promotional activities for Welsh meat in Dubai has come to an end with celebrity chef Gary Rhodes cooking one of his dishes using Welsh Lamb at a St. David’s Day reception at the British Embassy.

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  • Welsh Beef and Lamb the choice of Culinary Champions

    Mar 1 2017

    Fiery contests for culinary crowns were bravely fought by chefs who chose to cook with products that would not let them down in a battle, Welsh Lamb and Beef.

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  • Welsh Lamb seeks larger slice of €73 billion sector

    Feb 28 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has promoted Welsh Lamb at two major German trade shows, as part of a bid to claim a larger share of the country’s massive food service industry and raise awareness of the premium product among consumers.

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  • Welsh Lamb looks to tap into Middle Eastern promise

    Feb 24 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) is spearheading a renewed promotional drive for Welsh Lamb in the Middle East.

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  • 2016 beef statistics point the way to boosting profitable production

    Feb 22 2017

    The agricultural industry saw an increase in beef production during 2016, despite a decrease in the average carcase weight aimed at meeting consumer tastes, says Hybu Cig Cymru – Meat Promotion Wales (HCC) in its Market Bulletin for February 2017.

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  • Cross-industry group meets to tackle light lamb market

    Feb 22 2017

    A task and finish group representing every stage of the production process gathered in Aberystwyth this week to find solutions to the challenging market conditions for lighter lambs.

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  • Christmas supermarket sales report shows that consumers value convenience

    Feb 22 2017

    An in-depth report into meat and grocery sales over the Christmas and New Year period has shown that convenience is king, even during the festive season.

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  • Red Meat Industry Assesses Progress Towards 2020 Goals

    Feb 21 2017

    The Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths, has approved the first annual monitoring report of the red meat sector in meeting the goals set out in the industry wide ‘Twenty Twenty Vision’ strategic action plan.

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  • Naked Lambs Flock to London

    Feb 20 2017

    When Soho’s new Temper barbecue restaurant opened its doors in November, with a promise to source the very best meat from across the UK, little did its owners know just how well Welsh Lamb would go down with the capital’s discerning diners.

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  • Next generation of agri entrepreneurs discuss marketing challenges

    Feb 16 2017

    The future entrepreneurs of Wales’s rural economy gathered in Aberystwyth this week for a forum on how the red meat industry can compete for consumers in the global marketplace.

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  • Lucky local wins the perfect Welsh day as voted by the public

    Feb 16 2017

    A lucky competition winner has won ‘the perfect Welsh Day’ as part of PGI Welsh Beef’s Slice of Heaven competition.

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  • Take one for the team: Welsh Beef is supporting grassroots rugby

    Feb 16 2017

    PGI Welsh Beef is supporting grassroots rugby by offering junior teams in Wales the chance to win brand new equipment and a training session with legendary Scarlets prop, Phil John.

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  • Lots of London love for Welsh Beef in speed-dating dinner

    Feb 10 2017

    With Valentine’s Day looming, top quality chefs have fallen for Welsh Beef since attending an exclusive industry event to promote fine foods in London.

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  • Euro 2016 Burger helps Cardiff butcher scoop top awards

    Feb 7 2017

    Martin Player, the butcher from Whitchurch in Cardiff who counts Gareth Bale’s parents among his regular customers, rose to the top of the table in the prestigious Q Guild of Butchers Smithfield awards

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