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  • HCC take red meat message to health professionals-

    Jan 9 2018

    Nursing and health professionals from Wales have been improving their knowledge about the health benefits of eating red meat and its vital role in a healthy diet.

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  • Llamb campervan a raving success in Manchester

    Dec 21 2017

    On Wednesday 29 November the ‘Llamb campervan’, filled with PGI Welsh Lamb lunch bites, parked up in Piccadilly Gardens in Manchester with the aim of bringing Welsh Lamb to the people of Manchester.

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  • Brecon Beacons Inspiration for Army of Swiss Chefs

    Dec 21 2017

    A trip to Wales has helped some of Switzerland’s leading chefs and restaurateurs create tasty new dishes with the finest Welsh Lamb.

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  • Welsh Lamb says ‘Buon Natale’ with major Italian promotion

    Dec 21 2017

    Four Italiansupermarket chains with a total of nearly 300 stores are promoting PGI Welsh Lamb in the run-up to Christmas, thanks to a partnership with Hybu Cig Cymru – Meat Promotion Wales (HCC).

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  • Wales looks to capitalise on buoyant German meat trade

    Dec 15 2017

    As the red meat industry looks forward to 2018, Welsh levy body Hybu Cig Cymru – Meat Promotion Wales (HCC) is at work consolidating recent success for PGI Welsh Lamb in the vital German market.

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  • Pontardawe Pig Producers Pick up Parliamentary Prize

    Dec 15 2017

    Cwm Farm Charcuterie, based near Pontardawe in the Swansea Valley, is celebrating gaining recognition from top food industry awards for its outstanding cured meats.

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  • Bellissimo! Italians enjoy Wales and Welsh Lamb

    Dec 15 2017

    A group of Italian meat importers experienced a true taste of Wales and PGI Welsh Lamb on a recent trade-mission.

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  • Sheep numbers in Wales top 10 million but uncertain times lay ahead

    Dec 15 2017

    Newly-released statistics show that the sheep population in Wales has passed the 10 million mark for the first time since the turn of the century.

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  • Welsh Beef is consumers’ choice for top alternative Christmas dinner

    Dec 15 2017

    PGI Welsh Beef is the top turkey alternative this Christmas, according to Hybu Cig Cymru – Meat Promotion Wales (HCC)’s latest survey of Welsh consumers.

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  • Winter Fair goers Craving Christmas Pork from Wales

    Dec 13 2017

    A festive celebration staged at the Royal Welsh Winter Fair this year included new Christmas recipes, leaflets, posters, and recipe calendars, as well as a special demonstration with Roast Loin of Pork with Sloe Gin and Walnut Stuffing by Elwen Roberts.

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  • Straw shortage leads farmers to look at alternative livestock bedding for winter

    Dec 12 2017

    A UK-wide shortage of straw, which has led prices to almost double, has meant that many Welsh livestock farmers are looking for different materials in order to provide bedding for overwintering cattle, sheep and pigs.

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  • Welsh Butcher Triumphs with Breakfast Hamper at the Winter Fair

    Dec 7 2017

    The winning Welsh Breakfast Meat Hamper at this year’s Royal Welsh Winter Fair was awarded to J.A Vaughan’s Family Butchers from Flintshire. The event was sponsored by Hybu Cig Cymru – Meat Promotion Wales (HCC) and took place on Tuesday 28 November.

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  • Farmers from Wales and Oz join forces to showcase ‘lightning lamb’

    Dec 4 2017

    A ‘lightning lamb’ cooking challenge featuring award-winning sheep farmers from both sides of the globe was one of the highlights of the recent Royal Welsh Winter Fair in Builth Wells.

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  • HCC celebrates new Welsh Lamb customers in Canada

    Nov 27 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has hailed a boost for business in Canada, with Lococo’s supermarket chain stocking a new range of PGI Welsh Lamb and undertaking in-store promotions.

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  • Welsh farmers flock to sheep conference to study international innovations

    Nov 24 2017

    A large contingent of Welsh farmers travelled to Nottingham last week to attend one of the most important events in the calendar of the UK sheep industry – the bi-annual Sheep Breeders’ Round Table.

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