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  • Farmers from Wales and Oz join forces to showcase ‘lightning lamb’

    Dec 4 2017

    A ‘lightning lamb’ cooking challenge featuring award-winning sheep farmers from both sides of the globe was one of the highlights of the recent Royal Welsh Winter Fair in Builth Wells.

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  • HCC celebrates new Welsh Lamb customers in Canada

    Nov 27 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has hailed a boost for business in Canada, with Lococo’s supermarket chain stocking a new range of PGI Welsh Lamb and undertaking in-store promotions.

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  • Welsh farmers flock to sheep conference to study international innovations

    Nov 24 2017

    A large contingent of Welsh farmers travelled to Nottingham last week to attend one of the most important events in the calendar of the UK sheep industry – the bi-annual Sheep Breeders’ Round Table.

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  • Inspiration for every occasion with new recipe generator

    Nov 23 2017

    Lamb lovers need not make a meal out of tea-time decisions with Hybu Cig Cymru – Meat Promotion Wales (HCC)’s new recipe generator, an easy to use online recipe tool designed to revolutionise how consumers choose to cook Welsh Lamb.

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  • All Welsh Christmas Dinner and social media sensation Chris Roberts will star at Winter Fair

    Nov 21 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) will host two exciting events as part of its activities at the forthcoming Royal Welsh Winter Fair in Builth Wells, to highlight the opportunities for Welsh red meat in the domestic market.

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  • Welsh butchers top of the chops in industry awards

    Nov 17 2017

    Artisan butchers from different parts of Wales went head to head this month for the title of Welsh Butcher Shop of the Year, at a UK-wide award ceremony hosted by Meat Trades Journal and sponsored by Hybu Cig Cymru – Meat Promotion Wales (HCC).

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  • Balanced message needed on red meat and health, say independent experts

    Nov 13 2017

    The positive health benefits of consuming lean red meat should be more widely-known in order to ensure an informed public debate; that was the message presented by leading experts at the Hybu Cig Cymru – Meat Promotion Wales (HCC) Annual Conference held i

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  • PGI Welsh Beef asks ‘are you beef body ready?’ in new campaign fronted by Dan Lydiate

    Nov 10 2017

    New campaign spoofs contentious ‘beach body ready’ advert to highlight nutritional benefits of PGI Welsh Beef.

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  • Time running out to claim porky prizes

    Nov 10 2017

    As part of its drive to promote the finest pork that Wales has to offer, red meat body Hybu Cig Cymru – Meat Promotion Wales (HCC) is offering consumers the chance to win a pork hamper from their local supplier as well as a day out for a group of their fr

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  • Future is bright for Welsh meat exports if a fair deal can be struck on Brexit says HCC Chair

    Nov 9 2017

    In his opening speech to the Annual Conference of Hybu Cig Cymru – Meat Promotion Wales (HCC) in the Vale Hotel near Cardiff today (Thursday, 9 November), the levy board’s chairman Kevin Roberts has outlined how exports can help deliver a prosperous futur

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  • New generation of grass to boost farm efficiency and tackle climate change

    Oct 31 2017

    Grass is a staple diet in most livestock systems, particularly in Wales. But breeding new varieties of grasses has a vital role to play in terms of animals’ performance and, increasingly, mitigating climate change.

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  • Health and trade debates to take centre stage at HCC conference

    Oct 19 2017

    Key issues for the future of Wales’s £650m red meat industry will be tackled head-on next month as farmers, processors, retailers and policy makers convene at the annual Hybu Cig Cymru – Meat Promotion Wales (HCC) conference at the Vale Hotel near Cardiff

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  • Farmers’ views sought on lamb weight classifications

    Oct 19 2017

    Sheep farmers and other industry leaders are being invited to give their opinion on whether the weight bands commonly used as a price measure for prime lambs should be changed.

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  • Race to Silverstone puts Welsh Lamb in Pole Position

    Oct 13 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has raced to Silverstone Circuit in a bid to put PGI Welsh Lamb on the inside track when it comes to winning new orders in the UK’s £30 billion wholesale and foodservice sectors.

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  • PGI Welsh Lamb’s international appeal highlighted on new TV show

    Oct 11 2017

    Michael Whitehall, former agent to the stars and father of award winning comedian Jack Whitehall, is a fan of PGI Welsh Lamb.

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