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  • Top chef hits the road to promote Welsh Lamb in Belgium

    Dec 15 2016

    Top Belgian restaurateur and winner of the prestigious ‘Chaudfontaine Ladychef of the Year’ award, Julie Baekelandt, has been on tour promoting her favourite meat – Welsh Lamb.

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  • Post-Brexit uncertainty for Welsh red meat industry makes fair funding urgent, says AM

    Dec 12 2016

    The potential impact of Brexit on crucial areas of the Welsh red meat industry, like EU exports and PGI status, meant that repatriating more than £1m a year of marketing and development cash now unfairly residing in England was more urgent than ever.

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  • Do our burgers come from bears? Welsh Lamb promotional campaign is an online hit in Sweden

    Dec 12 2016

    An innovative online marketing campaign for Welsh Lamb has got Swedish consumers talking about the quality and provenance of their food.

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  • Local food is a top priority on consumers’ Christmas wish list

    Dec 9 2016

    More and more conscientious consumers care about where their food comes from, according to independent butchers across Wales.

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  • Showcasing Olympic success at the Winter Fair

    Dec 5 2016

    Top junior chefs swapped the podium for a platform at the Winter Fair last week as they paid a special visit to Hybu Cig Cymru - Meat Promotion Wales’ (HCC) stand at the Royal Welsh Winter Fair.

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  • Dafydd and Tanny form a winning farm-to-fork combination

    Dec 2 2016

    There were double celebrations this week at the Royal Welsh Winter Fair, as a farmer from Carmarthenshire scooped a top award and a Penarth restaurateur walked away with the champion lamb carcase for the fifth year running.

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  • Huge Eurozone export reliance makes red meat tariff-free Brexit deal “critical” – HCC Chair

    Nov 28 2016

    Post-Brexit free trade negotiations are critical to the future of the red meat industry in Wales

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  • Teenage nutrition a major challenge, hears teachers’ conference

    Nov 25 2016

    Persuading teenagers to eat a balanced diet and educating them on where their food comes from is a major challenge for our society. They were the key messages at a conference of teachers from all over Wales held in Cardiff on Saturday, 19 November.

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  • Meaty tips and tasters at the Winter Fair

    Nov 25 2016

    Changing consumer demands, reducing food waste and recipe tips for Christmas will be key themes for Hybu Cig Cymru – Meat Promotion Wales (HCC) at next week’s Royal Welsh Winter Fair.

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  • Local Welsh pig farm wins national award

    Nov 25 2016

    Pwllheli-based pig farm and family business, Oinc Oink, has been awarded Pedigree Breeder of the Year at the National Pig Awards.

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  • A rush of gold for Welsh butcher Peter Rushforth

    Nov 23 2016

    A young butcher from north-east Wales has struck gold for the second time this month, reaching the top spot at the national Worldskills UK competition.

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  • Win a Welsh #SliceofHeaven!

    Nov 17 2016

    We've surveyed the people of Wales to find out what exactly the perfect Welsh experience consists of.

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  • Welsh Farmer Seeks Sales at Top London Store

    Nov 16 2016

    The prestigious Whole Foods Market in Kensington, which counts celebrities and top chefs among its regular clients, was the scene for the latest promotional drive by Hybu Cig Cymru – Meat Promotion Wales (HCC).

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  • Cabinet Secretary praises retiring HCC Chairman Dai Davies

    Nov 14 2016

    Welsh Government Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths, praised Dai Davies, the retiring Chairman of Hybu Cig Cymru-Meat Promotion Wales (HCC), as a “popular and very well respected leader with a huge breadth of experience”

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  • HCC brings together farmers and animal health experts to keep flocks in tip-top condition

    Nov 14 2016

    Farmers and vets from across west Wales travelled to Llandovery last week to hear from experts about the latest animal health research and advice, to help them get the very best performance from sheep flocks.

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