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  • Butchers boast Welsh Lamb and Beef with new marketing materials

    Aug 15 2016

    Brand new displays of seasonal merchandising can now be seen in butcher’s shops across the country, courtesy of red meat promotion agency, Hybu Cig Cymru – Meat Promotion Wales (HCC).

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  • Welsh consumers urged to shop locally in new ‘Porximity’ marketing drive

    Aug 11 2016

    Consumers throughout Wales will have a chance to win a hog roast in an innovative new marketing push by Hybu Cig Cymru – Meat Promotion Wales (HCC), in which people will be asked to think how far their pork is from their fork.

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  • Green Eggs and Lamb

    Aug 10 2016

    Upscale European fine food providers Frische Paradies showcased PGI Welsh Lamb to 3,000 visitors at the annual Big Green Egg Flavour Fair earlier this summer.

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  • Earn a gold medal from family and friends with your own Olympic dishes

    Aug 9 2016

    With the biggest sporting event of the year now in full swing, is there a better excuse to sample some classic dishes from around the world using seasonal produce that’s available on your doorstep?

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  • ‘Llamb’s Day’ is online hit

    Aug 5 2016

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has hailed the success of the first ‘Llamb’s Day’ on August 1; an event to celebrate the peak season for buying high-quality PGI Welsh Lamb.

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  • Adding value to prime lamb addressed at NSA event

    Aug 4 2016

    Adding value by maximising the marketplace was the hot topic during an industry seminar held at the recent National Sheep Association (NSA) event in Malvern.

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  • German food writers enjoy ‘farm to fork’ tour

    Aug 4 2016

    Sheep farmers, processors and chefs across south-east Wales welcomed a delegation of leading German food writers last month as part of a press tour organised by Hybu Cig Cymru – Meat Promotion Wales (HCC) to demonstrate the outstanding natural environment

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  • ‘Fit, Fertile and Profitable’ campaign continues at Teifi Valley event

    Aug 2 2016

    A summer campaign by Hybu Cig Cymru – Meat Promotion Wales (HCC) to boost ram fertility and farmers’ profitability continues on Saturday, 6 August at a special on-farm event at Maesycrugiau in the Teifi Valley.

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  • Top tips for a great Welsh Lamb taste and summer treats

    Jul 29 2016

    Why not turn your patio into one of London’s finest restaurants to celebrate the availability of the best new season Welsh Lamb this August?

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  • Druids, bards and Welsh Lamb at the National Eisteddfod

    Jul 28 2016

    A feast of song, dance and Welsh Lamb will be served at the National Eisteddfod in Abergavenny this Monday where Hybu Cig Cymru – Meat Promotion Wales (HCC) will be promoting a renewed marketing campaign for Welsh Lamb in the UK market.

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  • HCC welcomes step forward on USA lamb exports

    Jul 28 2016

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has welcomed the announcement by the UK Government Minister George Eustice of the latest step forward in opening up the USA to lamb exports.

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  • Wales gets ready for ‘Llamb’s Day’ as study shows consumers keen to eat local produce

    Jul 27 2016

    Research by Hybu Cig Cymru – Meat Promotion Wales (HCC) has showed that families are keen to eat food from local sources.

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  • Chirk Butcher makes the cut at all-Wales contest

    Jul 25 2016

    Mark McArdle, of McArdle Family Butchers of Chirk, has been crowned champion of Wales at the final of the Hybu Cig Cymru – Meat Promotion Wales (HCC) Butchers’ Club butchery competition.

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  • Farmer and butcher off on awe-inspiring American adventure

    Jul 21 2016

    Hybu Cig Cymru – Meat Promotion Wales (HCC) announced the recipients of the 2016 HCC Scholarship during a reception at the Royal Welsh Show today.

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  • Jason Mohammad hosts showcase of iconic Welsh PFN produce

    Jul 19 2016

    Welsh Lamb, Welsh Beef, Pembrokeshire Potatoes, Anglesey Sea Salt and Conwy Mussels have more than one thing in common. Not only are they produced in Wales to an exceptionally high standard but they share a special status – Protected Food Name status (PFN

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