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  • HCC shares handy hints for cutting down food waste

    Aug 7 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has been hard at work developing tasty ways to use leftover meat as part of a drive to reduce how much food gets thrown away by consumers.

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  • TV chef includes Welsh Lamb on Eisteddfod menu

    Aug 4 2017

    Chef Ellis Barrie, a finalist on the BBC’s latest series of the Great British Menu, has ensured that cultural campers at the National Eisteddfod - Wales’ biggest and busiest arts festival - will feast on new season lamb in Anglesey next week.

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  • Seek a gold or silver standard ram for your flock

    Aug 2 2017

    While athletes compete for shiny medals in the IAAF World Championships in London, farmers will bid for rams with gold and silver tags at the NSA’s Wales and Border early ram sale on Monday (7 August).

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  • Top young chef joins culinary stars at Royal Welsh Show

    Aug 1 2017

    A college student from Tywyn got her chance to join a host of celebrity chefs at the Royal Welsh Show last week.

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  • Drovers’ example inspires Welsh Lamb industry to tap into London market

    Jul 31 2017

    Inspired by the drovers of yesteryear, Hybu Cig Cymru – Meat Promotion Wales (HCC) is taking outstanding Welsh produce to London on August 1 as part of a sales drive in the UK market.

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  • HCC Scholars put mid Wales on the map

    Jul 27 2017

    As red meat agency Hybu Cig Cymru – Meat Promotion Wales (HCC) celebrates the 20th anniversary of its Scholarship Association, two young and ambitious individuals from mid Wales will be flying high as the lucky recipients of the HCC Scholarship this year.

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  • Llamb’s Day marks start of Welsh Lamb summer campaign

    Jul 27 2017

    As the Royal Welsh Show comes to an end, the Welsh Lamb industry looks forward to kick-starting its summer promotional campaign.

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  • Kirsty Williams to launch new schools resources at Royal Welsh Show

    Jul 25 2017

    The Welsh Government Cabinet Secretary for Education will help launch a new range of learning materials at the Royal Welsh Show, designed to help children understand how their food gets from farm to fork and how to prepare meat

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  • Exports crucial to Welsh agriculture’s future, says new HCC chair

    Jul 24 2017

    In his first speech to the industry as chairman of Hybu Cig Cymru – Meat Promotion Wales (HCC), Kevin Roberts will today hail the success of the Welsh red meat industry in winning new business, but will warn that unfettered access to markets is crucial

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  • Post-Brexit food name protection in the spotlight

    Jul 23 2017

    The growing number of Welsh foods with European Union Protected Food Name (PFN) status will be showcased at the Hybu Cig Cymru – Meat Promotion Wales (HCC) stand at the Royal Welsh Show this week

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  • Newly-appointed HCC chair looks forward to challenge

    Jul 21 2017

    Following his appointment as permanent chairman of HCC, through a public appointments process led by Welsh Government, Kevin Roberts has outlined the crucial role of the red meat levy body.

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  • Major supermarket boost for Welsh Lamb

    Jul 21 2017

    On the eve of the largest agricultural show in Europe, politicians and industry figures have welcomed the announcement that a major UK supermarket will be stocking Welsh Lamb at the butchery counters of 72 of its largest stores.

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  • New markets make meeting consumers’ needs more important than ever for farmers

    Jul 20 2017

    Changing patterns of world trade after Brexit, as well as changing tastes of domestic customers, will make producing meat which the consumer wants ever more important, according to red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC).

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  • Innovative meat products to provide tasty treat for Show-goers

    Jul 18 2017

    Visitors to the Hybu Cig Cymru – Meat Promotion Wales (HCC) stand at the Royal Welsh Show will get a chance to get a sneak preview of some of the newest meaty treats on the market.

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  • Test your strength against the butcher’s brawn at the Show!

    Jul 14 2017

    A body-building butcher from south Wales has been named as Wales’ strongest man as a result of the physical training he undertakes as part of his day-to-day duties and including red meat in his diet.

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