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  • Test your strength against the butcher’s brawn at the Show!

    Jul 14 2017

    A body-building butcher from south Wales has been named as Wales’ strongest man as a result of the physical training he undertakes as part of his day-to-day duties and including red meat in his diet.

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  • Counting sheep in Denmark with Welsh Lamb

    Jul 13 2017

    This week, the Danish population will be let in on a secret and a special recipe for success with the launch of an innovative Lamb Cam – a 24-hour live-stream of the Welsh landscape showing sheep and lambs roaming freely in their natural environment.

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  • Positive contribution of agriculture highlighted at climate change forum

    Jul 12 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) emphasised the positive contribution that the Welsh agriculture sector could make to mitigating climate change in its evidence to the UK Climate Change Committee in Cardiff last week.

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  • Top chefs to inspire consumers with new ideas for Welsh Lamb and Beef

    Jul 11 2017

    Ahead of this year’s Royal Welsh Show at Builth Wells, Welsh red meat agency Hybu Cig Cymru – Meat Promotion Wales (HCC) is partnering with some of the country’s most innovative chefs to showcase new recipes for Welsh Lamb and Welsh Beef.

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  • French shoppers aim for trip to Pays de Galles in Welsh Lamb promotion

    Jul 10 2017

    Shoppers at French supermarkets are enjoying an added bonus this summer. Everyone who buys Welsh Lamb at selected Monoprix butchery counters gets the chance to win a weekend break to see the country where their fine meat is produced.

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  • Hey Swedes, put that drink away and concentrate on your cooking!

    Jul 7 2017

    The aim of this playful campaign was to appeal to the Swedes with humour and light-hearted entertainment.

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  • Auction markets see a surge in new season lambs

    Jul 7 2017

    Increased numbers of new season lambs have entered the market this year, with 22% more lambs sold at Welsh auction markets between March and the end of June compared to the same period in 2016.

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  • July brings new opportunities for managing flock health

    Jul 5 2017

    This July, sheep farmers will see one of the newest weapons in their armoury for waging war on worms

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  • Top-quality Welsh Lamb on show as best butchers go head-to-head

    Jul 3 2017

    While the Lions have been preparing to take on rugby’s giants the New Zealand All Blacks, some of Britain and Ireland’s best butchers have also been hard at work, competing for places at the final of the prestigious Worldskills UK butchery competition.

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  • Imran’s kebabs set to star in new popup dining venture

    Jun 30 2017

    Imran Nathoo, the innovative chef who starred on BBC’s Masterchef series, is partnering with Hybu Cig Cymru – Meat Promotion Wales (HCC) and one of Cardiff’s top pizza joints to bring a new popup dining experience to the Welsh capital’s foodies.

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  • Llandovery butcher receives royal recognition

    Jun 21 2017

    A family-run butchery business in Llandovery, Carmarthenshire has shown that red meat from Wales is fit for a King, or a future King at least!

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  • Cabinet Secretary joins HCC to help spread knowledge of food origins

    Jun 20 2017

    Following new research which revealed that many children believe that fish fingers are made of chicken, Hybu Cig Cymru – Meat Promotion Wales (HCC) has been doing its bit to promote knowledge of food origins in Welsh schools

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  • Time is ticking to apply for £3,000 scholarship

    Jun 14 2017

    With only a few days left to apply, individuals working in the Welsh red meat sector are called upon to apply for a Scholarship of up to £3,000 to fund a global fact-finding mission.

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  • Newbridge U12s rugby team scores training session with legend Phil John through PGI Welsh Beef

    Jun 9 2017

    PGI Welsh Beef’s Grassroots Rugby competition

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  • Welsh Lamb in the wild for an ‘Epic Retreat’

    Jun 8 2017

    Epic Retreats site have indulged on a feast of roast

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