Bulletin highlights HCC’s work for stakeholders and consumers

Jul 16 2015

Bulletin 2015– the annual round-up of activities carried out by Hybu Cig Cymru on behalf of stakeholders and a look ahead to what lies in store for the red meat industry – is on its way to more than 37,000 farmers across Wales.

This year’s edition contains a special section devoted to 2020 Vision – the new Strategic Action Plan for the Welsh Red Meat Industry that was launched by Deputy Minister Rebecca Evans this month.

Bulletin2015 contains a three page summary of the action plan, enabling stakeholders to get a taste of the detailed recommendations it contains to improve the supply chain for a long term and profitable future.

Bulletin 2015also contains in-depth articles detailing the activities carried out by HCC’s market development and industry development teams to benefit stakeholders, as well as a look ahead to what lies in store for the sector in the months ahead.

“It’s important that stakeholders are kept fully informed about the work that HCC does on their behalf to demonstrate that their levy money is being spent wisely,” said Chief Executive Gwyn Howells. “We liaise with farmers, processors and retailers throughout the year to improve returns and to get more of our high quality lamb, beef and pork into butcher shops and supermarket shelves.”

Among the activities highlighted in Bulletin 2015 are:

  • A project that enabled more than 1,800 Welsh farmers embrace new technology to boost profits;
  • Training schemes in abattoirs that have seen more than 700 industry professionals learn about carcase selection;
  • A two year consumer roadshow that saw 65 per cent of visitors state they now intended to purchase Welsh red meat more frequently;
  • A £6.1 million return for the Welsh red meat sector as a result of a £400,000 Welsh Government investment in boosting Welsh Lamb and Welsh Beef exports.

Bulletin 2015also includes a round-up of talks during HCC’s annual conference, which featured TV star Kate Humble discussing how farmers can use the media to promote their valuable work to the wider community.

It also tells how Welsh Lamb was served during the NATO summit in Newport to world leaders including US President Barack Obama and German Chancellor Angela Merkel.

A breakdown of income and expenditure by each of HCC’s departments is also included.

Bulletin 2015has been mailed direct to more than 37,000 farmers across Wales with Gwlad and will also be available on the HCC stand during the Royal Welsh Show. It is also available on HCC’s website –

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