Flying the Flag for Wales’ iconic red meat brands

Oct 7 2016

Wales is marked on the map for its premium quality red meat, but what does the future hold for the sector?

Key themes and issues affecting the industry in Wales will be deliberated and discussed against a political, UK and global landscape during the Hybu Cig Cymru – Meat Promotion Wales (HCC) conference this year.

Held on Thursday 10 November at Tŷ Menai, Parc Menai, Bangor, the day’s proceedings will commence at 9:30am when levy payers are invited to join HCC Board Members for a question and answer forum. 

The annual event will provide an insight into the changing face of the red meat sector, trading patterns and consumer trends. It will also demonstrate how excellence will be delivered in UK and overseas markets in the wake of a new and changing economy.

The line-up will include the Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths AM; David Hughes, Emeritus Professor of Food Marketing at Imperial College London; HCC’s Chief Executive, Gwyn Howells; Welsh Government Director of Agriculture, Food and Marine, Andrew Slade; HCC’s export agent in Scandinavia, Ken Sørensen; and HCC Scholars and farmers Huw Williams and Richard Roderick.

Chairing the conference will be HCC Chair, Dai Davies: “Levy payers and anyone with an interest and involvement in the red meat sector are encouraged to attend the HCC Conference this year.

“As we enter a period of uncertainty, we must not fear the unknown as we can be confident in our quality red meat products that can hold their own in a global market. We must work together to achieve excellence in the new economy and fly the flag for Wales’ red meat sector. HCC’s conference this year will outline the ways in which this can be achieved.

“We are very privileged to be joined by Professor Emeritus David Hughes, an expert on the food industry who is in demand worldwide as a knowledgeable and entertaining speaker. We also look forward to an update from the Cabinet Secretary for Environment and Rural Affairs, who will play a key role in influencing the future direction of agriculture in Wales.”

To register your interest in attending this free event, or for more information, please register on the HCC website – – or contact HCC on / 01970 625050. 

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