HCC flies the flag in Italy as Welsh Lamb sales leap 40 per cent

May 3 2012


Italians have a growing appetite for Welsh Lamb and Welsh Beef.

Exports of Welsh Lamb to Italy were worth more than 11 million in 2011 - an increase of 40 per cent on the previous year.

Meanwhile Welsh Beef sales in Italy were worth 6.7 million in the same period - up 17 per cent on the previous 12 months.

We see Italy as one of our major growth areas, which is why we are investing in developing our sales in the country, said Laura Dodds, Market Development Manager with red meat promotion agency Hybu Cig Cymru. We believe there is even greater potential to expand the Italian market for our produce still further.

HCC and Welsh exporting companies will join forces to exhibit at the Cibus food trade fair in Parma, Italy next week to meet existing customers and encourage new ones to place orders.

Both Welsh Lamb and Welsh Beef enjoy Protected Geographical Indication (PGI) status, an European designation which underlines the provenance of the product.

PGI is widely understood in Italy, not least because so many of their products also enjoy the benefits of PGI designation, said Miss Dodds. Take Parma, the location of the trade show, as an example - Parma Ham enjoys PGI status which means that it can only be produced in the Italian city.

The same goes for Welsh Lamb and Welsh Beef, which guarantees the provenance of the product to a growing and appreciative customer base across the world.

More than 60,000 visitors from more than 70 countries will attend the Cibus trade show between May 7th and 10th. It is described as the platform event for companies seeking to gain access to the lucrative Italian hotel, retail and catering trade.

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