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Pig producers picked for premier pork promotional push

Jul 22 2015

Shoppers looking for high quality pork produced in Wales can now find it through a new website launched at the Royal Welsh Show.

Porc.Wales, created by Hybu Cig Cymru - Meat Promotion Wales (HCC), showcases the finest pig farmers and premier porcine producers from around the country and includes a directory of regional stockists.

With a growing innovative pork industry, the Porc.Wales website includes interviews with farmers, butchers and chefs who describe why pork produced in Wales is so special.

Highlights of the new website include recipes, a blog and features which explore how to use different cuts of pork.

Porc.Wales will also link consumers directly with pork producers and butchers, enabling them to source pork produce locally.

Melanie Hughes, HCC Market Development Office said: “Wales is well known for producing top quality Welsh Lamb and Welsh Beef but this shouldn’t overshadow the nation’s pork offering. The profile of the Welsh pork industry is growing and it has a fantastic story to tell which we can all be very proud of.

“We believe that the pork that is produced in Wales stands out for many reasons; the climate and the landscape, not to mention the expertise and knowledge of the pig farmers.

“The sector is innovative and has a new generation of passionate artisan producers who make award-winning products.

“This new website will inform foodies about the wonderful producers and the products we have in this sector of the meat industry in Wales, and will encourage consumers to buy good quality, locally produced pork. We’re confident that once they’ve tried it, they’ll be discerning about any future purchases.”

One of the pork-praising chefs featured on the website is food writer and broadcaster Angela Gray, who runs her own cookery school at Llanerch Vineyard in the Vale of Glamorgan.

She said: “I’ve always found that pork from Wales has darker skin and rose-coloured flesh, and a firmer layer of fat which in my opinion, is much better for cooking. I feel confident cooking with pork from Wales, as the product speaks for itself. From taste to texture, the difference in quality is clear.”

For further information see www.Porc.Wales

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