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The final phase of the Red Meat Roadshow

Dec 4 2014

Visitors to the famous Italianate village of Portmeirion will bid a fond farewell to the Red Meat Roadshow this weekend as it sets off on its last outing.  

Arranged by Hybu Cig Cymru – Meat Promotion Wales (HCC), the Roadshow has spent 50 days over a period of two years at Wales’ most popular tourist attractions promoting PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.

It will make its final public appearance at Portmeirion’s annual Food and Crafts Fair which will be bursting with festive cheer. Seasonal shopping stress will become a distant memory as visitors enjoy over 100 exhibitors, entertainment, mulled wine, Father Christmas and more.

Cookery demonstrations will also be a popular attraction during the weekend’s festivities. Well-known chefs such as Dudley Newbery, Mel Thomas and HCC’s Elwen Roberts will share seasonal recipes and offer free samples to the crowds.

Elwen will also explain the benefits of red meat as part of a balanced diet and provide information about the clean, green production methods employed by farmers in Wales.

“We visited the fair last year, and the Roadshow was such a big hit that we decided to return again this year,” said Elwen, HCC’s Consumer Executive.

“Our aim is to prove that it’s possible to cook quick and easy meals containing red meat. The response we have had from the public across Wales has been tremendous and people have been enthusiastic about our recipes and keen to experiment at home.

“If you’re looking for an alternative to turkey, we will have fresh ideas for you to try this Christmas.”

The project, which is funded by the Rural Development Plan 2007-13, has visited a large number of tourist destinations across Wales.

These include Aberystwyth, Cardiff, Conwy, Llangollen, Pembrokeshire and Porthcawl.

Both Welsh Lamb and Welsh Beef benefit from having Protected Geographical Indication (PGI) status from the European Commission, meaning that only livestock born and reared in Wales and processed in approved abattoirs can be legally labelled as Welsh.Visitors to the famous Italianate village of Portmeirion will bid a fond farewell to the Red Meat Roadshow this weekend as it sets off on its last outing.  

Arranged by Hybu Cig Cymru – Meat Promotion Wales (HCC), the Roadshow has spent 50 days over a period of two years at Wales’ most popular tourist attractions promoting PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.

It will make its final public appearance at Portmeirion’s annual Food and Crafts Fair which will be bursting with festive cheer. Seasonal shopping stress will become a distant memory as visitors enjoy over 100 exhibitors, entertainment, mulled wine, Father Christmas and more.

Cookery demonstrations will also be a popular attraction during the weekend’s festivities. Well-known chefs such as Dudley Newbury, Mel Thomas and HCC’s Elwen Roberts will share seasonal recipes and offer free samples to the crowds.

Elwen will also explain the benefits of red meat as part of a balanced diet and provide information about the clean, green production methods employed by farmers in Wales.

“We visited the fair last year, and the Roadshow was such a big hit that we decided to return again this year,” said Elwen, HCC’s Consumer Executive.

“Our aim is to prove that it’s possible to cook quick and easy meals containing red meat. The response we have had from the public across Wales has been tremendous and people have been enthusiastic about our recipes and keen to experiment at home.

“If you’re looking for an alternative to turkey, we will have fresh ideas for you to try this Christmas.”

The project, which is funded by the Rural Development Plan 2007-13, has visited a large number of tourist destinations across Wales.

These include Aberystwyth, Cardiff, Conwy, Llangollen, Pembrokeshire and Porthcawl.

Both Welsh Lamb and Welsh Beef benefit from having Protected Geographical Indication (PGI) status from the European Commission, meaning that only livestock born and reared in Wales and processed in approved abattoirs can be legally labelled as Welsh.

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