Annual Conference 2016 

GWYN HOWELLS, HCC Chief Executive



Gwyn joined the Meat and Livestock Commission (MLC) in 1985 and held numerous posts in the organisation including senior roles in the domestic and export markets during a career spanning 18 years.

In 2001, Gwyn became responsible for all MLC activities in Wales. This included ensuring that the changing constitution of the MLC reflected the needs of devolution in line with the policies of both Westminster Government and the National Assembly for Wales.

Subsequently, a major part of his responsibility involved setting up Hybu Cig Cymru - Meat Promotion Wales (HCC) in 2001-2002 before taking over as the organisation’s first Chief Executive in 2003 and establishing its head office in Aberystwyth.


ANDREW SLADE - Director of Agriculture, Food and Marine, Welsh Government



Andrew is Director of Agriculture, Food and Marine within the Welsh Government (WG). Leading teams based across Wales, his brief includes strategic policy on farming, land and agri-enviroment issues, food and food sector development, fisheries and wider marine matters. He also has operational responsibility for Common Agricultural Policy (CAP) scheme payments, the Rural Development Programme, and the European Maritime and Fisheries Fund in Wales, as well as land management and fisheries enforcement work. At a corporate level, Andrew is Head of Policy Profession for the Welsh Government, and also leads WG’s ‘Preparing for the Future’ organisational development programme.


PROFESSOR DAVID HUGHES - Emeritus Professor of Food Marketing at Imperial College London



David Hughes is Emeritus Professor of Food Marketing at Imperial College London. He travels the world talking to businesses, trade associations, governments and conferences on global developments in the food and drink industry.

A highly sought-after speaker wherever he goes, he has an unparalleled knowledge of global food issues and opportunities.


KEN SØRENSEN - HCC’s export agent in Scandinavia



A member of the Danish Meat Board group and the British Chamber of Commerce in Denmark, Ken studied in the Finance & Trading School, Køge, Denmark for four years. He went on to work as Operations Manager at DAT-SCHAUB AmbA, and has also worked for Toennies Pork, covering the Scandinavian and the Baltic regions. He currently works as an export agent for HCC and has been instrumental in the development of PGI Welsh Lamb exports in Denmark, Sweden and Norway in recent years.


HUW WILLIAMS - HCC Scholar 2015



A graduate of Animal Science from Aberystwyth University with a practical background in agriculture, Huw has worked at both Dunbia as a technical officer, and as a lecturer in Animal Production for Coleg Sir Gâr. He is currently employed by Innovis as a Technical Advisor and is passionate about the breeds of sheep that they breed. Huw rents 200 acres personally and also helps on his family farm, which is 400 acres and specialises in sheep. The sheep farm based near Llandeilo, in south Wales, holds 1,200 breeding ewes with the majority being improved Welsh to self-replace and create a lowland flock of around 300 ewes.

Huw was awarded a HCC Scholarship in 2015 and visited Australia and New Zealand to study the effectiveness of DNA shepherding and electornic identification (EID) tracking in extensive farming systems as a management tool for the selection of breeding replacements.






Richard Roderick is a beef, sheep and arable farmer from the Usk Valley. Following three years studying at the Welsh Agricultural College, he worked in Australia for a year before returning to the family farm. Since that time, the farm has grown from 220 to 650 acres on which suckler cows and over 1,000 breeding ewes are reared, and cereals and fodder beet are grown.

Earlier this year, Richard and his wife Helen were named winners of the Silver Lapwing Award, granted each year by the Farming and Wildlife Advisory Group to recognise commitment to species and habitat conservation. Richard is very interested in investigating efficient beef breeding and genetics and for that reason, he was awarded the HCC Scholarship in 2016. He visited the USA to explore beef breeding options and cattle genetics.



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