What does Hybu Cig Cymru – Meat Promotion Wales do?
HCC is the industry-led organisation responsible for the development, promotion and marketing of lamb, beef and pork from Wales
We are active in developing many important markets at home and abroad. HCC works with retailers and foodservice operators, undertaking regular promotional programmes for Protected Geographical Indication (PGI) Welsh Lamb and Welsh Beef. We also act as the guardians of the PGI scheme
We also undertake research, share information and support training relevant to each part of the supply chain, to ensure the Welsh red meat industry is in a position to improve quality, increase cost-effectiveness and add value to Welsh red meat products across the whole of our industry.
How are we funded?
HCC’s core funding is from the Red Meat Levy, a charge payable by farmers and processors on every animal that enters the red meat food chain, which helps to pool the resources of the industry to market the brands and develop the supply chain collectively.
Its funding and functions are therefore similar to AHDB in England and QMS in Scotland.
How big is Wales’s red meat industry?
PGI Welsh Lamb and PGI Welsh Beef are iconic flagship products within Wales’s multi billion pound food industry, and are key products within the country’s £1.6 billion agriculture sector.
PGI Welsh Lamb in particular is sold in over 20 countries worldwide; around 5% of lamb production is consumed in Wales, 55-60% elsewhere in the UK, and 35-40% exported overseas.