Red Meat Development Programme

Hybu Cig Cymru – Meat Promotion Wales (HCC) is leading a five-year, £9.2 million Red Meat Development Programme to help Welsh farming prepare for a post-Brexit world.

The Programme will engage with all aspects of the supply chain, boosting farm productivity while ensuring that future red meat production meets the demand of an ever-changing and increasingly discerning consumer, both at home and abroad.

The Red Meat Development Programme will be delivered by HCC in collaboration with a range of industry partners, and will consist of three strategic projects that will focus on animal health, genetics and meat quality.

Within the animal health planning project, HCC will deliver – in conjunction with partner organisations and veterinary practitioners – an ambitious workstream which will demonstrate the long-term benefits of proactive flock and herd health planning.

The genetics project will seek to highlight how using rams with known genetic performance can have a positive impact on the Welsh sheep flock.

The third component of the Programme will be a supply chain led project that will look to assess and develop the meat quality of Welsh Lamb. The project will centre on evaluating practices that can be adopted pre and post farmgate to secure and enhance Welsh Lamb’s position as a premium product.

These three elements within the Red Meat Development Programme will help the red meat industry to efficiently produce high quality products that will grow market share at home and abroad, as the future trading landscape continues to evolve.

Flock and Herd Health Project

Hill Ram Project

Lamb Eating Quality Project

This project has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government