Enemies they may be on the rugby pitch, but French foodies can’t get enough of Wales’s red meat. As Wales’s rugby team looks to extend its winning run in Paris this weekend, Welsh Lamb has been proving that full-back Leigh Halfpenny is far from being the country’s only successful export to France.
For many years, France has been the biggest overseas market for PGI Welsh Lamb, with more and more new customers putting it on their menus. The latest convert is Boucherie Lalauze, a high-quality meat supplier with a shop in Paris’s 19th district, the traditional ‘Pont-de-Flandre’ headquarters of the city’s butchery trade, as well as a business supplying hundreds of restaurants and caterers across the city.
Julien Courtin, Director of Boucherie Lalauze, said: “I’m proud to serve Welsh Lamb, to our customers in our shop and our clients in the food service trade, alongside our other top quality meats. Its PGI (Protected Geographical Indication) status is important in giving confidence to customers in its provenance, as well as its undoubted excellent taste.”
“France is a very important market, worth millions of pounds in exports every year for Welsh farmers and processors,” said Deanna Leven, Export Development Executive for Hybu Cig Cymru – Meat Promotion Wales (HCC). “PGI Welsh Lamb has found its place among the high-quality food which is appreciated in Paris, and I’m delighted that Boucherie Lalauze has chosen to put its faith in the taste and provenance of Welsh meat. Let’s hope we can celebrate another new French customer for Welsh Lamb with a win for Wales on Saturday!”