Deputy Minister launches 2020 Vision for the red meat industry

A major new document setting out the actions needed by all sectors of the Welsh red meat industry to secure a viable long term future is launched today.

Twenty Twenty Visionhas been compiled by Hybu Cig Cymru – Meat Promotion Wales (HCC) and launched by the Deputy Minister for Farming and Food, Rebecca Evans in Cardiff.

Its publication follows a lengthy and extensive consultation exercise with all sectors of the lamb, beef and pork supply chain, including farmers, processors, retailers, auctioneers and the Welsh Government.

It contains a series of ambitious targets which can be achieved if all sectors agree to collaborate.

HCC Chairman Dai Davies said: “This strategic action plan is a completely new document which takes a fresh approach to the future of the red meat industry in Wales.

“It is firmly focussed on producing tangible outcomes that we believe will benefit farmers, processors and retailers if they collaborate to achieve a common aim.

“I’m delighted that all sectors of the supply chain have signed up to support this document, which is a blueprint for a vibrant and profitable future for all.”

Deputy Minister Rebecca Evans said: “This launch sets in place a long-term campaign – a campaign to make Wales’ agricultural industry more prosperous and more resilient; a campaign which, if successful, will see our farms continue to modernise and deliver widespread benefit to Wales as a whole.

“The red meat sector is a major part of the food and drink industry which together is worth £5.2 billion to the Welsh economy. It is the backbone of upland farms and the beef sector is tightly linked with the dairy sector.

“Successful delivery of the action plan is vital to the wider vision of prosperity and resilience which I share with the industry for the whole of agriculture.”`

Mr Davies said: “As custodians of the Welsh brands, we at HCC believe that progress is essential if Welsh Lamb and Welsh Beef are to remain serious contenders as quality products on the world stage.

“Twenty Twenty Vision sets out the work that is needed by everyone to further develop the supply chain – for producers to improve efficiency and reduce costs; for processors to use the latest technology to streamline production; and for retailers to get behind them and fully support their efforts.

“I feel confident that given the right support from all sectors of the supply chain, these targets can be achieved,” said Mr Davies.

The full document can be downloaded here