Look for the Logos - that’s Welsh red meat promotion agency Hybu Cig Cymru (HCC) – Meat Promotion Wales’ advice to shoppers if they don’t want to be disappointed.
Welsh Lamb and Welsh Beef both have the European Union’s coveted Protected Geographical Indication (PGI) mark and both logos share the distinctive white and red typeface against the grass-green and blue sky background.
PGI guarantees that only lamb and beef which has come from livestock born and reared in Wales and slaughtered and processed at an approved abattoir or processor can be called Welsh Lamb and Welsh Beef.
Any product containing authentic Welsh Lamb or Welsh Beef will be clearly labelled with the PGI mark and the Welsh Lamb and Welsh Beef logos.
HCC’s Chairman, Dai Davies, said “We are encouraging everyone who wants a quality, authentic product to look for the logos for PGI and Welsh Lamb and Welsh Beef. If you see these logos on a product, you can be assured that you are getting what you are buying.”