Fans sing praises of world-beating Welsh Beef

Wales may be out of the Rugby World Cup but there is no silencing patriotic Welsh fans who have turned their vociferous support to backing a certain global winner - PGI Welsh Beef.

The soundtrack for Hybu Cig Cymru - Meat Promotion Wales’ new Welsh Beef TV commercial, featuring the world-famous hymn ‘Bread of Heaven’, has been lovingly recorded by west Wales’ Ospreys Supporters’ Choir - and for good measure the members of the choir came up with their own composition, “An Ode To Welsh Beef”, lauding the great food’s succulence and flavour.

The 50-strong choir of men and women from across Swansea, Neath, Port Talbot and Bridgend recorded their version of ‘Bread of Heaven’ for the latest instalment of HCC’s long running promotional campaign, which has featured throughout the Six Nations and World Cup tournaments this year. To see the choir singing ‘Bread of Heaven’, visit:

The new 30-second ad will air for the first time today (Monday 26th October) and will be seen for four weeks across commercial TV channels in Wales and across social media. The choir, which sings at The Ospreys home matches, was formed in 2006 as part of the ‘Codi Canu’ television programme on S4C.

To see the advert, visit:

“I’m urging all Welsh fans to get behind the choir, get online and send their recordings viral,” said HCC’s Market Development Manager, Laura Pickup. “They have been brilliant as we have been planning and recording this near operatic opus.”

To coincide with the launch of the new advert, Welsh Beef has launched a new competition across their social media channels, giving people the chance to win their little ‘Slice of Heaven’.

Entrants need to just tweet or post onto Facebook, with the hashtag #SliceOfHeaven, and tagging @PGIWelshBeef, their idea of ‘Everyday Heaven’ - perhaps a luxurious spa day, afternoon tea, exciting day at the races or all out retail therapy. Monthly winners will be drawn between November and June. For full terms and conditions, please visit

Ken Thomas, of Neath, a committee member of the Ospreys Supporters’ Choir said:“The Choir really enjoyed the experience of recording ‘Bread of Heaven’  in what has been a very successful year - being part of a TV series and an appearance at the Green Man festival. We hope that we can help promote Wales, our culture and its produce to the world.”

HCC’s version of ‘Bread of Heaven’ was recorded at the Tinopolis studio in Llanelli, where the Choir also recorded a sterling rendition of timeless favourite ‘Calon Lân’ and ‘An Ode to Welsh Beef.’ The self-penned tribute will be exclusively unveiled on Welsh Beef’s Facebook page ( at midday today (26th October).