HCC launches new recipes to tempt consumers to try pork from Wales

Hybu Cig Cymru – Meat Promotion Wales (HCC) has launched a range of new recipe leaflets and posters to show off the quality and versatility of pork reared in Wales.

A recent consumer survey carried out for the red meat body, which runs the Porc.Wales marketing platform for niche producers, showed that while pork from Wales isn’t as widely-known as established brands such as PGI Welsh Lamb and PGI Welsh Beef, consumers have a very favourable view of the nation’s porky produce.

73% of the meat consumers surveyed said that they associated pork from Wales with being a high quality product. Over half also said that they considered it to be homegrown (64%), tasty (52%), and specialising in traditional breeds (55%).

HCC Market Development Officer Kirstie Jones said that the key attributes of pork from Wales were striking a chord with consumers. “Wales’s pork industry is generally small in scale, but produces a wide range of excellent high-quality meat products, often from specialist farmers who are committed to developing rare breeds and unique flavours.”

The new marketing materials, launched at the recent Royal Welsh Spring Festival, will be used by butchers and companies featured on the Porc.Wales website to inspire consumers to try new ways of cooking pork.

“There are four new recipes available for consumers to pick up from their butcher or direct from their producer – Pork Jambalaya; Spiced Pork Koftas; Pork, Pepper and Goats’ Cheese Lattice Tart; and Slow-roasted Belly Pork in Apple, Honey and Cinnamon,” Kirstie added. “They went down really well at the Spring Festival, and I’m sure that consumers will enjoy trying them out.”