HCC will stand up for PGI Welsh Lamb at leading Welsh comedy festival

Have you heard the one about the world’s premium lamb and the top TV comic? Well you can be assured it will be in very good taste, because this weekend PGI Welsh Lamb teams up with top TV comics at the Machynlleth Comedy Festival.

HCC has announced Welsh Lamb as an official partner of the Machynlleth Comedy Festival, which is in its seventh year and showcases some of the best of British stand-up comedy. The well-regarded, fast growing event will fill a series of intimate local venues throughout the mid-Wales market town from Friday April 29 - Sunday May 1.

Over the three days, the Hybu Cig Cymru-Meat Promotion Wales (HCC) pop-up kitchen will give a new meaning to “a comedy feed” by bringing in top comics to create culinary chaos live at the festival venue, the Plas, as they whip up a fun-filled feast alongside a professional chef.

BBC Radio and TV Presenter Arthur Smith, who will be broadcasting on BBC Radio 4 Extra from the Festival over the weekend, will be one of the guest Chefs at the HCC kitchen, which opens from mid-morning to tea-time every day at the festival.

“HCC is really delighted to stand up for top quality produce from local farmers and be a memorable double act with a quality Welsh event featuring top comedians from across the UK,” said Philipa Gill, HCC’s Brand Marketing Executive.

“PGI Welsh Lamb’s growing global audience always have the last laugh because its fantastic taste just cannot be bettered.”

Chefs will be hoping the audience will be tickled by the kitchen’s signature dish which is the freshly cooked, mouth-watering Welsh Lamb Mach Wrap. Delicious free samples will be distributed to hungry festival-goers.

“This easy to make dish is a super swift and satisfying supper and features succulent Welsh Lamb sourced from local farms and infused with fresh herbs and flavoursome spices, served in a warmed tortilla wrap,” said Mrs Gill. “It will be available throughout the three days of the festival.

“Our Chefs will also be cooking a variety of other tasty dishes and giving away hundreds of free samples to hungry comedy fans over the weekend and it’s a great opportunity for us to showcase the versatility of Welsh Lamb,” she said.