Jason Mohammad hosts showcase of iconic Welsh PFN produce

Welsh Lamb, Welsh Beef, Pembrokeshire Potatoes, Anglesey Sea Salt and Conwy Mussels have more than one thing in common. Not only are they produced in Wales to an exceptionally high standard but they share a special status – Protected Food Name status (PFN).

A dedicated event to showcase Welsh products with PFN status will be held on the Hybu Cig Cymru – Meat Promotion Wales (HCC) stand at the Royal Welsh Show tomorrow (20 July) with broadcaster Jason Mohammad at the helm.

The session, arranged by the Welsh Government’s Food Division, will be an opportunity to highlight the significance of PFN status and promote Wales’ prized products.

For the starter, Jason will question the people behind the products - what makes them unique and how the PFN status sets them apart from other foods - during which scrumptious samples will be shared amongst the audience.

To follow, chef Dudley Newbery from the Miskin Arms will provoke senses and tempt taste buds with a cooking demonstration, culminating in a wonderful PFN-packed dish; Welsh Lamb rump salted with Halen Môn, pan-fried Pembrokeshire earlies Lyonnaise style topped with crispy Carmarthen Ham, laver bread oat cakes with toasted hazelnut crust, served with cauliflower and rosemary.

HCC’s Head of Operations, Prys Morgan will talk about the benefits of Welsh Lamb and Welsh Beef’s Protected Geographical Indication status (PGI): “We are fortunate that Welsh Lamb and Welsh Beef were granted PGI status by the European Commission in 2003 and 2002 respectively.

“HCC considers the status of PGI to be of enormous economic importance to the Welsh red meat industry, as it identifies the origin and unique qualities of Welsh Lamb and Welsh Beef. It is widely recognised across the EU and further afield and has been instrumental in developing existing markets as well as accessing new export markets.

“HCC is pleased to host this event on our stand during the Royal Welsh Show and is looking forward to sharing a stage with recognised products from all over Wales.”

Lesley Griffiths, the Welsh Government’s Cabinet Secretary for Environment and Rural Affairs, said: “Protected Food Names can be used to not only safeguard our products from imitation but to strengthen Wales’ food and drink identity and enhance the positive values of Welsh provenance, as well as highlighting the quality local produce that is available in Wales as part of the food offering.”