Paris will play host to a sales mission and showcase of PGI Welsh Lamb and PGI Welsh Beef at the world’s largest food innovation exhibition and major trading market next week.
The SIAL trade show will stage 7,000 companies from more than 100 countries over five days and will attract retail and foodservice professionals from across the globe.
At the event, Hybu Cig Cymru – Meat Promotion Wales (HCC) will provide a platform for Wales’ red meat exporters to build on existing business relationships and make connections with new customers in markets worldwide.
A constant supply of succulent samples will tempt the traders to HCC’s stand where a specialist team of European export agents will be present to link Welsh exporters with influential importers.
Welsh Government Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths AM will join HCC on Monday 17 October for a reception to celebrate the quality of red meat from Wales.
HCC Chair, Dai Davies said: “We look forward to welcoming the Cabinet Secretary to the HCC stand at SIAL and to facilitating a number of discussions with influential buyers who have a keen interest in the fantastic meat we produce here in Wales. Our aim will be to assist Welsh processors to turn their interest into hard sales in the future.
“Export markets are crucial to the Welsh red meat sector; approximately 35% of sheep meat and 13% of beef produced in Wales is exported overseas. SIAL is a perfect opportunity to engage with existing and potential customers and plays a central role in influencing export activity following the initial contacts that are set up at the event where we will have a strong PGI-branded presence.”