Steering farm businesses towards success in 2017

As we cautiously approach a new era for post-Brexit farming, red meat agency Hybu Cig Cymru – Meat Promotion Wales (HCC) will be providing answers for lamb and beef producers on how they can succeed in a changing environment.

A farmer-focused meeting will be held next week under the ON-Farm 2017 banner, one of a series of events designed to share information and innovations that will boost the profitability and sustainability of red meat businesses.

The latest event will take place at Grŵp Llandrillo Menai’s Glynllifon Campus near Caernarfon on Thursday 12 January. It will bring together a group of enthusiastic experts who will share personal experiences and offer practical advice which, if implemented on farm, will lead to greater returns.

Maximising returns was the focus of farmer Alan Gardner’s visit to New Zealand in 2015 when he was awarded a HCC Scholarship. He investigated the ways in which the Kiwis, who are renowned for their efficient, large-scale production methods, focus on making their businesses performance-driven. During the meeting, he will share the lessons learnt from down under and how these can be applied to businesses in Wales. 

Another speaker will be Dr Prysor Williams who, as well as being a hands-on farmer, is Senior Lecturer in Environmental Management at Bangor University. Prysor has worked closely with HCC on a number of environmental and climate change matters and his contribution will link long term sustainability to on-farm production efficiencies.

The line-up will be completed by Llŷn Peninsula vet, Arwyn Evans of Deufor Vets who will tackle the issue of fertility in the beef suckler herd. He will talk through suboptimal fertility and how it affects the profitability of the herd. Arwyn will also cover the health condition of bulls, body condition scoring of cows and their calving patterns and what to look out for to increase production.

HCC’s Gwawr Parry will explain HCC’s involvement in Research and Development work undertaken in the industry. She said: “HCC supports a portfolio of research projects undertaken by distinguished industry partners that cover vital areas of supply-chain activity. Farmers can hear, see and understand directly how research work can have a positive impact on their businesses, and then utilise the benefits to boost sustainable production. We would encourage all lamb and beef producers to sign-up for the event and they will leave with a range of practical tips and advice. The event will also be an opportunity to engage with HCC in a Q&A session at the end.

“HCC is pleased to work with Grŵp Llandrillo Menai to offer the information sharing opportunity to Glynllifon’s students, who will benefit from a specially-tailored session in the company of the guest speakers. We’re also looking forward to enjoying the light refreshments which will be prepared by the college students.”

If you’d like to attend ON-Farm 2017 on Thursday, 12 January, contact HCC by email: or call 01970 625050. Registration will open at 18:30 and the event will start at 19:00. Light refreshments will be served.