Top team seek export rewards from Swedish trade fair trip

A top red meat industry team from Wales will attend one of Northern Europe’s biggest food and hospitality trade fairs next week to spread the word about premium Welsh Lamb and its PGI credentials, and bid to boost exports to Scandinavia.

Trade representatives from Rhug Estate (Corwen), Dunbia, Randall Parker Foods, Menai Meats and 2Sisters will be joined by Farskfaruhuset, an existing Swedish distributor of Welsh Lamb.

GastroNord and Vinordic which runs from April 26-29 at the Stockholmsmässan exhibition centre, Stockholm, Sweden, is one of the major trade fairs in northern Europe for hotel, restaurants, institutional kitchens, fast food, wines, beer, spirits and ciders.

“Hybu Cig Cymru-Meat Promotion Wales (HCC) has put together this top trade presence to look to develop strong leads and open future opportunities for trade and export for PGI Welsh Lamb,” said Laura Pickup, HCC’s Market Development Manager.

“The boosting of Welsh Lamb sales in new markets like Scandinavia is a vital part of the industry’s Red Meat Strategy to assist farmers and processors in Wales and support lamb prices at home.

“This work is also part of our EU funded programme to raise awareness of and promote Welsh Lamb’s PGI credentials. It is reassuring that after twelve months there is already evidence that the work we have done in Sweden, alongside Italy, Germany and Denmark, has managed to raise awareness of Welsh Lamb, Welsh Lamb’s PGI status and the broader, underlying principles of PGI status,” she said.