Welsh Lamb and Welsh Beef were firmly on the menu at an event in the Westminster Parliament this week, held to raise the profile of the food, drink and hospitality industries in Wales.
The drop-in reception, organised by HospitalityCymru, the organisation that represents hotels, restaurants, pubs, inns, brewers and many other similar businesses in Wales, and the Wales All-Party Group on Hospitality, was attended by dozens of MPs and Lords, who were briefed on the enormous economic importance of the hospitality and food sectors to the Welsh economy, and the close links between them.
Hybu Cig Cymru – Meat Promotion Wales (HCC) provided hungry attendees with a hot PGI Welsh Lamb cawl and a PGI Welsh Beef waldorf salad, which provided a perfect accompaniment to an event held to coincide with the week of St. David’s Day. A number of other iconic Welsh food and drink products – many of which held PGI or other Protected Food Name status – were also served.
Addressing the event at Westminster’s Jubilee Room, HCC Communications Manager Owen Roberts said, “Tourists in Wales are increasingly keen to explore the country’s distinctive high-quality food offering, adding to the sense of place that they enjoy when visiting.
“HCC encourages the country’s top hotels and restaurants to use Welsh red meat on their menus, and a great many report that visitors love to be able to sample Welsh Beef, Welsh Lamb and local pork among other distinctive delicacies.
“This event is a chance to engage with parliamentarians to help sell the great story that Wales has to offer, and discuss how more local food and drink produce can be used to enhance the country’s hospitality industry.”